Karl Kobelt, Mayor of Zug, shares why the small city in Switzerland is the perfect location for investors, entrepreneurs and talent.

Peter De Wilde, then CEO of VISITFLANDERS, on the shift from 'more' to 'better', the flourishing destination concept behind Travel to Tomorrow, and measuring resident sentiment rather than arrivals alone.

What does Brand New Zealand stand for today? Which associations come to your mind linked to New Zealand's country brand positioning - and if you were in charge of Brand(ing) NZ, what would you do differently (if at all)? Experts answer.

Nation brand builders is the retrospective assessment of nation and place branding and its prospects for the future - by José Filipe Torres of Bloom Consulting, with a foreword by Malcolm Allan.

Edwin Schmidheiny of Accent Brand Consultants in Switzerland, on the meaning and purpose of brands and the differences and similarities between place branding and commercial branding.

Is America back again and how have recent political changes impacted Brand America? A guest commentary by Hjörtur Smárason.