An editorial look back at The Place Brand Observer’s key publications, showcases, and place brand impact awards in 2025.

Research by C Studios on talent attraction in Europe, exploring what mobile professionals value in jobs, skills, and locations.

Emma Theofelus explains how Namibia is building a nationally owned, evidence-based nation brand grounded in sustainability, inclusion, and delivery.

Sithembile Ntombela on how Brand South Africa strengthens the nation’s reputation through data, strategy, and shared ownership.

Thebe Ikalafeng reflects on narrative sovereignty, place branding, and how African nations are reclaiming their stories through leadership, culture, and lived experience.

Join us as we take a look behind the scenes, the process of creating the Elgar Encyclopedia of City and Place Branding.