Margareth Gustavo on Branding Namibia with Purpose and Authenticity
Margareth Gustavo of NIPDB shares how Namibia is shaping its national brand through identity, conservation, and community-driven storytelling.
Sara Seif Ibrahim on Cultural Place Branding and Storytelling in the...
Sara Seif Ibrahim on how storytelling and co-creation shape destination brands in the Arab world, with examples from Egypt and Saudi Arabia.
Abdulrhman Alsayel on the City of Riyadh in Saudi Arabia –...
Urban strategist Abdulrhman Alsayel explores how Riyadh is shaping its identity—balancing bold development with everyday urban experience.
Hicham Echattabi on the Politics and Practice of Territorial Marketing in...
Hicham Echattabi reflects on the challenges and opportunities of territorial marketing and place branding in Morocco and Northern Africa.
The Human Element in the Age of AI – Place Branding...
Summary of latest research on place branding and public diplomacy focusing on the human element in the age of artificial intelligence (AI).
Yasmine Alaoui on Casablanca and Rethinking Territorial Marketing in Africa
Yasmine Alaoui on how identity, citizen ownership and everyday life are reshaping territorial marketing in Morocco—and across Africa.