John Strelecky shares how finding and focusing on their true purpose will help cities, regions or destinations succeed with attracting talent, investors or visitors.

Soft power specialists Brand Finance share key insights from a recent white paper on the importance of soft power, leading nations and how the coronavirus pandemic is impacting perceptions.

The Good Country Equation: How We Can Repair the World in One Generation is the latest book by Simon Anholt. Here's why you should read it.

Climate resilience and mitigation - and the implications for place branding: the focus of the expert contributions by our Special Observer, Malcolm Allan.

New report reveals how COVID-19 is impacting state of peace around the world, and what it means for national economies and nation brand value.

How destination marketers and tourism managers can persuade their communities to welcome tourists again, after the coronavirus pandemic.