Why Invest in Place Branding – How Useful Is It?
Is place branding useful? What are the benefits for cities, regions and countries? Our panel of place branding specialists explains.
Calin Hertioga on Brands and How to Build a Future-Oriented Branding...
Calin Hertioga of Interbrand consultancy explains the meaning of brands and how place branding can lead to successful, sustainable destinations.
Place Rankings and Perception Surveys: How Credible, How Useful?
How to make sense of global place rankings and perception surveys: panel of place brand specialists explains.
Harry Kosato on the Reputation of Places, Country-of-Origin Brands and How...
Harry Kosato in this interview discusses the reputation of places, country-of-origin brands and how he brought Japan to India.
Climate Emergency: How Place Branding Strategies Can Help to Address It
How can place branding help to address the climate emergency - and how does a city's or country's stance towards dealing with climate change impact its reputation? Our expert panel has answers.
What Is It Like to Be a Digital Nomad or E-Ployee?
Julian Stubbs in this guest post looks at the differences between digital nomad and e-ployee and the benefits of working as an e-ployee.