My Reflections on the 4th International Place Branding Conference in Greece,...
A short reflection on the 4th International Place Branding conference which took place in Volos, Greece, 27-29 November 2019.
Morten King-Grubert on How Cities Like Copenhagen Succeed with Talent Attraction
Morten King-Grubert in this interview discusses talent attraction, how Copenhagen in Denmark does it, and the broader trends and issues involved with attracting and retaining talent to cities and regions.
Sustainability as Place Brand Position: Research Insights from Thailand
Research update on sustainability as place brand position in urban Thailand, the importance of sustainability in place branding and the challenges.
Daniel Valverde Bagnarello on How Essential Costa Rica Became a Country...
Daniel Valverde Bagnarello in this interview discusses the strategy behind award-winning country brand Essential Costa Rica and shares how country branding "the Costa Rican way" has become a success story and example to follow.
How to Structure a Place Brand Management Organization Across Political Levels...
Place brand management: how to create a cross-government, cross-sector structure for successful place branding. World's leading specialists share their experience and insights on best practice, advantages and disadvantages of different approaches.
Luca Petruzzellis on Sensory Branding and the Role of Psychology
What does place branding have to do with psychology? This is one of the questions which Luca Petruzzellis discusses in this interview. He also introduces his work on sensory branding and looks at the growing importance of the digital world in place branding.