Peter Kjeldbjerg on How Struer Became The City of Sound
Peter Kjeldbjerg shares how Struer became the City of Sound: a talent attraction and city branding example from Denmark.
Jens Thraenhart on Responsible Tourism Marketing and Sustainable Destination Development in...
Jens Thraenhart, then Executive Director of the Mekong Tourism Coordinating Office, on building a stakeholder-driven destination brand across six countries, and why he prefers 'balanced tourism' to the rhetoric of overtourism.
How a Place Brand Balance Sheet Can Help to Measure City...
How to measure city branding success? Ole Have Jørgensen shares his experience of working with the city of Horsens in Denmark, especially how a place brand balance sheet can help determine return on investment of place branding initiatives.
Europe’s Hottest Investment Destinations 2020: Cities and Regions to Watch Out...
Which European cities and regions are the hottest investment destinations in 2020? Naomi Davies of fDi Intelligence presents some of the highlights and insights from the recently published European Cities and Regions of the Future report.
Tessa Jacques Antoine on Investment Opportunities, Talent Attraction and Brand Haïti
Tessa Jacques Antoine in this interview shares the story of Haïti, its country branding and how the small island state is working towards attracting investors and talent.
How Antioch in Northern California Became the City of Opportunity |...
Why and how the Northern Californian city of Antioch went through a rebranding process: a city branding case study told be David Kippen, co-founder and director of Evviva Brands.





