- Introducing: World's Best in Place Branding -
Africa
Africa: Learn about latest insights, analysis and trends linked to the image, reputation and branding of Africa: its brand positioning as continent, perceptions of Brand Africa internationally, and how individual countries such as South Africa perform on the branding and reputation front.
Mike Fabricius on Africa, Destination Marketing and Place Brand Management
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Mike Fabricius of tourism destination consultancy The Journey, on the depths of what place branding and destination marketing really mean. We further discuss examples from his work on place brands and his involvement with places in Africa and across the world.
Hjörtur Smárason on Place Branding, Brand Africa and Future Cities
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Hjörtur Smárason talks about place branding and the prospects of African cities regarding sustainable urban planning, development and innovation.
Thebe Ikalafeng on the Branding and Reputation of Africa
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Intriguing interview with Brand Africa 'guru' Thebe Ikalafeng who shares his thoughts on the branding and reputation of the African continent.
Tackling Urban Development Challenges – The Metro Matrix Method
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Population growth means pressure for urban centers. Svetlana Masjutina presents the Metro Matrix method by Pedro Orbiz as one way to tackle the urban development challenge.
Joao Freire on Place Branding Practices in Portugal and the Middle East
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Joao Freire in this interview shares his thoughts on place branding and marketing in Portugal, Africa and the Middle East.
Tom Buncle on How to Succeed in Destination Branding
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Destination brand adviser Tom Buncle of Yellow Railroad consulting shares insights from his successful marketing work for Scotland, Namibia, Africa.
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