City Brand Leaders
Discover exclusive insights from city branding and city marketing experts worldwide. Explore trends and strategies shaping the future, featuring peer-nominated professionals selected by invitation only.
Jacquie Severs on Durham Region’s Transformation into Canada’s Clean Energy Capital
Discover how Durham Region rebranded itself as Canada’s Clean Energy Capital. Jacquie Severs shares insights on strategy, investment impact, and future plans.
Mariusz Sagan on Shaping Lublin: Innovative Strategies for a Dynamic City Brand
Discover how Mariusz Sagan is driving Lublin’s development and growth through innovative strategies and collaborations in our interview.
Crafting Iconic City Brands: Geerte Udo on Shaping ‘I amsterdam’
Explore Geerte Udo's insights on place branding in this interview, highlighting strategies, challenges, and the future of 'I amsterdam'.
Why Zug, Switzerland? Karl Kobelt on Location Benefits and City Attractiveness
Karl Kobelt, Mayor of Zug, shares why the small city in Switzerland is the perfect location for investors, entrepreneurs and talent.
Why Graz? Andrea Keimel on the Austrian City’s Brand Strengths and Business Opportunities
What makes the city of Graz in Austria attractive as a business location? Andrea Keimel illustrates the city's brand strengths and appeal as place to live and invest in.
Consol Vancells Casanovas on Barcelona City Branding, Co-Creation and Storytelling
Consol Vancells Casanova shares how the image and identity of Barcelona have changed over the years, and why co-creation and storytelling are especially important for city branding, following the COVID-pandemic.