Place brand insights, strategies, stories and examples
Our interviews with city brand professionals provide unique insights into the thinking and experience of leading city branding experts, city marketers and developers around the world. Interviews are by invitation only and based on peer-nominations, to ensure highest quality and relevance.
Marc Thébault of the Caen city region in this interview discusses the current state of place marketing and branding in France. Read about success strategies, good practice examples and pitfalls to avoid.
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Chris Brown in this interview shares his experience of branding and marketing Liverpool City Region – the day-to-day challenges of city branding, pitfalls to avoid and destination marketing trends to watch out for.
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Olle Zetterberg in this interview discusses the challenges and sucesses of branding the Stockholm Business Region, talent attraction and city marketing trends – and pitfalls to avoid.
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Peter Pirck of German consultancy Brandmeyer Markenberatung reflects on city branding trends in Germany, Austria and Switzerland and discusses ways to measure the economic impact and success of place branding initiatives.
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Adriana Campelo talks about destination marketing in Brazil, sensory place brand experiences and why a co-creational branding approach is key to sustainable place brands.
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