city brand professionals | The Place Brand Observer

Consol Vancells Casanovas on Barcelona City Branding, Co-Creation and Storytelling

11 June 202015 June 2020 The Editorial Team Barcelona, Catalonia, city brand professionals, city identity, city image, city marketing, Europe, premium access, Spain

Consol Vancells Casanova shares how the image and identity of Barcelona have changed over the years, and why co-creation and storytelling are especially important for city branding, following the COVID-pandemic.

Case Studies City Branding Interviews

Ank Hendriks on How Utrecht Uses City Branding to Promote Healthy Urban Living

9 April 202010 May 2020 The Editorial Team city, city brand, city brand professionals, city marketing, Europe, Netherlands, sustainability

Ank Hendriks, city marketing manager for Utrecht in the Netherlands, in this interview shares her experience of establishing a place branding strategy, the challenges and trends likely to affect city branding in the near future.

City Branding Interviews

David Ferreira on How Mississauga in Canada Approaches City Branding

26 September 201910 May 2020 The Editorial Team brand building, Canada, city brand professionals, city marketing, North America, urban development

Mississauga’s city branding strategy is the focus of our interview with David Ferreira, the Brand Manager of Canada’s sixth largest city. Learn about how they do it, and which challenges and trends city marketers face.

City Branding Interviews

Erling Fossen on Oslo, Building City Brand Reputation and Sustainable Urban Development

4 July 201910 May 2020 The Editorial Team city, city brand, city brand professionals, Europe, Norway, Oslo, placemaking, travel and tourism

Erling Fossen, CEO of Oslo Metropolitan Area, in this interview illustrates how Oslo, Norway’s dynamic capital, has built itself a strong city brand reputation while at the same time focusing on sustainable urban development.