Interviews with people responsible for the brand and international position of cities and city regions: heads of city marketing and brand organisations, mayors, and the teams behind investment, talent and visitor promotion. The collection goes back to 2015 and includes conversations with leaders from Hamburg Marketing, Oslo&Co, Destination Cleveland, Göteborg & Co, Copenhagen Capacity, Brand Gold Coast, The Hague, Amsterdam, Stockholm Business Region and Tel Aviv Global, among others.
Recurring topics include building a city brand from the inside out with residents, linking branding to real city development, attracting talent and investment, and telling one city story to many different audiences. The collection also includes consultants and academics who work closely with cities.
Interviewees are nominated by peers and invited by TPBO. Background reading: city branding explained and city marketing explained. More leaders from other fields: Who is Who.