Interview with Erling Fossen on Oslo, Building City Brand Reputation and Sustainable Urban Development

Erling Fossen, CEO of Oslo Metropolitan Area, in this interview illustrates how Oslo, Norway’s dynamic capital, has built itself a strong city brand reputation while at the same time focusing on sustainable urban development.

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How Stockholm Business Region Leads in Talent Attraction: Interview with Anna Gissler

In this interview Anna Gissler, Acting CEO of Stockholm Business Region (with the two subsidiaries Visit Stockholm and Invest Stockholm) shares her thoughts on success factors, challenges and trends in city branding – which, as she says, really isn’t about logos or slogans.

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Interview with Mia Kemppaala, Founder of Polar Bear Pitching in Oulu, Finland

Mia Kemppaala, founder of Polar Bear Pitching in the city of Oulu in Finland’s north, tells us how the event came all about, why Polar Bear Pitching has become so important for the city and why it is important to sometimes take a jump into the cold water, embracing the unknown.

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Interview with Helena Renström on How to Use City Branding for Investment Attraction

Helena Renström, marketing manager of Skellefteå municipality in Sweden in this interview tells us how this small Swedish community managed to attract the country’s largest battery plant. She also reflects on why place branding has to be linked to place development, and which pitfalls city brand managers should avoid.

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