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city brand professionals

Why Zug, Switzerland? Karl Kobelt on Location Benefits and City Attractiveness

Karl Kobelt, Mayor of Zug, shares why the small city in Switzerland is the perfect location for investors, entrepreneurs and talent.

Why Graz? Andrea Keimel on the Austrian City’s Brand Strengths and Business Opportunities

What makes the city of Graz in Austria attractive as a business location? Andrea Keimel illustrates the city's brand strengths and appeal as place to live and invest in.

Consol Vancells Casanovas on Barcelona City Branding, Co-Creation and Storytelling

Consol Vancells Casanova shares how the image and identity of Barcelona have changed over the years, and why co-creation and storytelling are especially important for city branding, following the COVID-pandemic.

Ank Hendriks on How Utrecht Uses City Branding to Promote Healthy Urban Living

Ank Hendriks, city marketing manager for Utrecht in the Netherlands, in this interview shares her experience of establishing a place branding strategy, the challenges and trends likely to affect city branding in the near future.

Peter Kjeldbjerg on How Struer Became The City of Sound

Peter Kjeldbjerg shares how Struer became the City of Sound: a talent attraction and city branding example from Denmark.

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