brand positioning

Brand positioning strategies and examples are of key interest to every place brand manager, city marketer or destination branding professional. Here’s some food for thought on the successful brand positioning of cities, countries, nations, destinations.

Bruno Marti on How to Brand a Hotel: Example 25hours

Case Studies & Examples

Destination Brand Personality: Why It Matters and How to Build It

Research Updates

Brave and Bold: Creating New Logo and Visual Identity for Irkutsk City in Eastern Siberia

Case Studies & Examples

Top 5 City Branding Case Studies and Examples To Learn From: How They Do It

Case Studies & Examples

Gonzalo Brujó on Place Branding Strategies and Factors Determining Brand Strength

Interviews

9 Key Differences Between Advertising Agencies and Brand Consultancies

Insights & Perspectives

Branding Cities Through History and Culture: Example Verona and Cannes

Case Studies & Examples

Media Coverage of Clean, Green and 100% Pure New Zealand

Case Studies & Examples

City Branding: To Flag or Not to Flag?

Observations

Todd Mayfield on Branded Wayfinding for Destinations

Interviews

Jordi Xifra on Place Reputation, Public Diplomacy and Catalonia

Interviews

How Nation Branding can Accelerate National Competitiveness and FDI

Insights & Perspectives

How to Change a Destination Name: Case Study Lane County, Oregon (USA)

Case Studies & Examples

Hila Oren on Placemaking, City Branding and the Reputation of Tel Aviv

Interviews

7 Success Factors for Effective Place Brand Partnerships

Insights & Perspectives

Destination Managers: How to Create a Meaningful Visitor Experience

Insights & Perspectives