Place brand insights, strategies, stories and examples
Our interviews with country brand professionals provide unique insights into the thinking and experience of leading country branding and nation branding experts around the world. Interviews are by invitation only and based on peer-nominations, to ensure highest quality and relevance.
Benjamín Liberoff, Uruguay’s Vice Minister of Tourism, in this interview illustrates how the popular destination has changed over the years, what makes it unique in South America and where he likes to spend his own vacation.
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Myriam Gómez in this interview discusses Chile’s approach to country branding and illustrates how Marca Chile collaborates with the nation’s economic development agency and its diplomatic missions.
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Interview with Larissa Perdomo, Director of Country Brand Uruguay XXI, on Brand Uruguay and how the South American nation approaches country branding.
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Rebecca Smith in this interview discusses New Zealand’s approach to country branding, how destination marketing influences country brands, the key ingredients for destination branding success and how New Zealand measures the impact and value of its place brand strategies.
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Isabella Falco, Head of Communications and Country Image at PromPeru, in this interview shares the strategy behind Brand Peru’s country branding success.
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