Country Brand Leaders
Meet country brand leaders through our exclusive interviews, offering insights from top experts in country branding and nation branding. Each interview is by invitation, based on peer nominations, ensuring top-tier perspectives and the latest trends shaping the future of the field.
Gloria Lorée on Canada, Naturally and the Shift from Volume to Values
Gloria Lorée of Destination Canada on Tourism 2030, values-based tourism, Canada, naturally., authenticity, AI and the future of destination positioning.
Kobby Mensah on Ghana’s Next Chapter in Tourism and Place Positioning
Kobby Mensah discusses Ghana’s tourism positioning, investment, digitalisation and the need to broaden its international story beyond heritage and culture.
Margareth Gustavo on Branding Namibia with Purpose and Authenticity
Margareth Gustavo of NIPDB shares how Namibia is shaping its national brand through identity, conservation, and community-driven storytelling.
Michaëlla Rugwizangoga on Rwanda’s Rise and the State of Place Branding in Africa
Interview with Michaëlla Rugwizangoga on how African nations like Rwanda are redefining themselves and shaping the future of place branding.
Kata Varblane on Leading Estonia’s Evolving Nation Brand Strategy
Estonia’s Director of Country Promotion, Kata Varblane, shares insights on the country’s brand refresh, digital strengths, and what makes Estonia globally unique.
Irina Tolstousov on Shaping the Moldova Country Brand
Irina Tolstousov shares insights on Moldova’s evolving identity, investment promotion and country branding strategy.