Country Brand Leaders
Meet country brand leaders through our exclusive interviews, offering insights from top experts in country branding and nation branding. Each interview is by invitation, based on peer nominations, ensuring top-tier perspectives and the latest trends shaping the future of the field.
Margareth Gustavo on Branding Namibia with Purpose and Authenticity
Margareth Gustavo of NIPDB shares how Namibia is shaping its national brand through identity, conservation, and community-driven storytelling.
Michaëlla Rugwizangoga on Rwanda’s Rise and the State of Place Branding in Africa
Interview with Michaëlla Rugwizangoga on how African nations like Rwanda are redefining themselves and shaping the future of place branding.
Kata Varblane on Leading Estonia’s Evolving Nation Brand Strategy
Estonia’s Director of Country Promotion, Kata Varblane, shares insights on the country’s brand refresh, digital strengths, and what makes Estonia globally unique.
Irina Tolstousov on Shaping the Moldova Country Brand
Irina Tolstousov shares insights on Moldova’s evolving identity, investment promotion and country branding strategy.
Rob Catterson on How Scotland is Attracting Global Investment
Rob Catterson of Scottish Enterprise discusses how Scotland is redefining its global business brand to attract investment, leveraging innovation, sustainability, and trade opportunities.
Samantha Crawford on Brand Scotland, the Power of Storytelling, and National Pride
Future Leader Award winner Samantha Crawford on Brand Scotland, the power of storytelling, and fostering national pride.