country brand professionals – The Place Brand Observer

Interview with Myriam Gómez of Marca Chile on Country Branding Strategies

11 October 201825 October 2018 The Editorial Team Chile, country brand professionals, destination brand professionals, Latin America, premium access, South America

Myriam Gómez in this interview discusses Chile’s approach to country branding and illustrates how Marca Chile collaborates with the nation’s economic development agency and its diplomatic missions.

Country Branding Interviews

Interview with Larissa Perdomo on Brand Uruguay and Country Branding

24 August 201826 September 2018 The Editorial Team country brand professionals, country of origin, destination marketing, Latin America, premium access, South America, Uruguay

Interview with Larissa Perdomo, Director of Country Brand Uruguay XXI, on Brand Uruguay and how the South American nation approaches country branding.

Country Branding Interviews

Interview with Rebecca Smith on the New Zealand Story, Country Branding and Destination Brands

1 February 201831 January 2018 The Editorial Team country brand professionals, country brands, country of origin, destination marketing, New Zealand

Rebecca Smith in this interview discusses New Zealand’s approach to country branding, how destination marketing influences country brands, the key ingredients for destination branding success and how New Zealand measures the impact and value of its place brand strategies.

Interviews

Interview with Isabella Falco on the Success Strategy Behind Brand Peru Country Branding

7 December 201718 January 2018 The Editorial Team country brand professionals, country brands, Latin America, Peru, premium access, strategy

Isabella Falco, Head of Communications and Country Image at PromPeru, in this interview shares the strategy behind Brand Peru’s country branding success.

Interviews

Interview with Nicolas Bideau on Brand Switzerland, Nation Branding and Culinary Diplomacy

23 November 201718 January 2018 The Editorial Team Asia, country brand professionals, country brands, country of origin, cultural diplomacy, Europe, premium access, public diplomacy professionals, Switzerland

Ambassador Nicolas Bideau, Head of Presence Switzerland, in this interview shares his thoughts on Brand Switzerland, nation branding strategies and culinary diplomacy.

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