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Country Brand Professionals

Explore our interviews with country brand professionals, offering insights from leading experts in country branding and nation branding. Each interview is conducted by invitation only and is based on peer nominations, ensuring the highest quality and relevance. These conversations provide global perspectives and the latest trends in the field, reflecting a careful selection of thought leaders and practitioners who are shaping the future of country and nation branding.

Interviews

Pumela Salela: Changing Brand Africa

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Pumela Salela is on a mission to brand Africa one country at a time. Discover her inspiring journey and connect with her as a speaker and advisor.
Interviews

Maria Lypiatska on Leading Brand Ukraine with Resilience and Vision

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Discover how Maria Lypiatska, Head of Brand Ukraine, navigates the challenges of nation branding during crisis. Interview.

Sithembile Ntombela: Brand South Africa

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Get to know Sithembile Ntombela of Brand South Africa: her work, achievements, passion and specialties as a speaker and facilitator.

Adriana Acosta: Costa Rica Country Brand Lead

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Meet Adriana Acosta, in charge of 'Essential Costa Rica,' driving the nation's image through strategic branding and market positioning.

David Downs: Shaping New Zealand’s Story

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Meet David Downs, highly experienced professional currently in charge of New Zealand Story Group. Explore his background and speaker profile.
Interviews

Constanza Cea on How Chile is Creating Future

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Constanza Cea shares how Chile is positioning its country brand(ing) towards clean energy and other aspects of sustainability, attracting new investment and global attention.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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