Our interviews with place brand researchers provide unique insights into the thinking and experience of leading academics in the fields of place branding, destination marketing, economic development and public diplomacy. Interviews are by invitation only and based on peer-nominations, to ensure highest quality and relevance.
Hong Fan, professor at Tsinghua University in Beijing and Director of the National Image Research Center, in this interviews shares her research insights into city branding in China and her observations on what works and what doesn’t in place branding, in the Chinese context.
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Ruya Yuksel in this interview looks at city branding from an urban sociology point of view, reminds us of the role of identity with place brands, and explains why consistency and long-term thinking are the key to success.
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Stella Kladou in this interview discusses among other topics the role of culture in city branding, destination marketing trends and the current practice of place branding in Turkey.
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Interview with Guido van Garderen, former Strategy Director at Interbrand, on the ‘grand challenges’ of branding, the ultimate course on brand strategy and his thoughts on nation branding in Africa.
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Mikael Andéhn of Royal Holloway University of London in the UK in this interview elaborates on the meaning of places, capitalism and how it affects place branding and place marketing.
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