Interviews with researchers and university teachers who study place branding, place marketing, nation branding, destination management and public diplomacy. The collection goes back to 2015 and includes, among others, Philip Kotler, Keith Dinnie, Mihalis Kavaratzis, Sebastian Zenker, Nick Cull, Gary Warnaby, Nicolas Papadopoulos, Saskia Sassen and Robert Govers.
The interviews cover their research, how the field has developed, and what practitioners can learn from academic work. They are a good starting point for students and for anyone new to the field.
Interviewees are nominated by peers and invited by TPBO. Background reading: place branding explained. More leaders from other fields: Who is Who.