Place brand insights, strategies, stories and examples
Our interviews with place brand researchers provide unique insights into the thinking and experience of leading academics in the fields of place branding, destination marketing, economic development and public diplomacy. Interviews are by invitation only and based on peer-nominations, to ensure highest quality and relevance.
Chunying Wen, place branding scholar and Professor at the Communication University of China in Beijing, in this interview discusses place branding research and city branding in China. Learn about the growing interest in a less marketing-focused and more resident-centered, inclusive approach to city branding.
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Don Dioko, Professor and Director of the International Tourism Research Centre in Macau, China, reflects on tourism marketing and destination branding research. He also addresses the pitfalls of region branding, refering to China’s Greater Bay Area development.
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Eduardo Oliveira in this interview discusses the role of place branding in spatial planning strategies and how social media is used in destination branding.
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Paul Temporal, Oxford University Associate Fellow and brand consultant, shares his thoughts on nation branding characteristics, country brands in Asia and the growing market of Islamic branding.
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Massimo Giovanardi in this interview talks about participatory destination marketing, the country-of-origin effect and how to deal with tourism overcrowding.
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