Place Brand Academics
Discover insights from leading academics in place branding through our collection of interviews with place brand researchers. Interviewees are selected via peer nomination, ensuring expertise and relevance in the field.
Sara Seif Ibrahim on Cultural Place Branding and Storytelling in the Arab World
Sara Seif Ibrahim on how storytelling and co-creation shape destination brands in the Arab world, with examples from Egypt and Saudi Arabia.
Sara Seif Ibrahim
Meet Sara Seif Ibrahim, researcher and consultant specialising in cultural place branding across the Arab and Mediterranean regions.
Abdulrhman Alsayel on the City of Riyadh in Saudi Arabia – Between Spectacle and Soul
Urban strategist Abdulrhman Alsayel explores how Riyadh is shaping its identity—balancing bold development with everyday urban experience.
Hicham Echattabi on the Politics and Practice of Territorial Marketing in North Africa
Hicham Echattabi reflects on the challenges and opportunities of territorial marketing and place branding in Morocco and Northern Africa.
Olga Rauhut Kompaniets
Meet Olga Rauhut Kompaniets, senior lecturer at Halmstad University, specialising in place branding, sustainability, food and wine marketing.
Yasmine Alaoui on Casablanca and Rethinking Territorial Marketing in Africa
Yasmine Alaoui on how identity, citizen ownership and everyday life are reshaping territorial marketing in Morocco—and across Africa.