Our interviews with place brand researchers provide unique insights into the thinking and experience of leading academics in the fields of place branding, destination marketing, economic development and public diplomacy. Interviews are by invitation only and based on peer-nominations, to ensure highest quality and relevance.
Aleks Vladimirov is a PhD researcher at Manchester Metropolitan University’s Institute of Place Management. His experience includes working in brand management, place management and digital user experience research.
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Emma Björner shares her insights on city branding practices in China and how to involve relevant stakeholders meaningfully into place branding and sustainable tourism initiatives.
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Hong Fan, professor at Tsinghua University in Beijing and Director of the National Image Research Center, in this interviews shares her research insights into city branding in China and her observations on what works and what doesn’t in place branding, in the Chinese context.
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Ruya Yuksel in this interview looks at city branding from an urban sociology point of view, reminds us of the role of identity with place brands, and explains why consistency and long-term thinking are the key to success.
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Stella Kladou in this interview discusses among other topics the role of culture in city branding, destination marketing trends and the current practice of place branding in Turkey.
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