Place brand insights, strategies, stories and examples
Our interviews with place brand researchers provide unique insights into the thinking and experience of leading academics in the fields of place branding, destination marketing, economic development and public diplomacy. Interviews are by invitation only and based on peer-nominations, to ensure highest quality and relevance.
Marta Hereźniak in this interview discusses place brand effectiveness measurement, stakeholder engagement, place brand identity and city branding in Central and Eastern Europe.
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Heather Skinner as researcher focuses on place management, marketing, branding, culture and responsible tourism. More in her researcher profile.
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Joao Freire as place branding researcher focuses on place brand image, architecture, models of governance and brand attributes. More in his researcher profile.
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Magdalena Florek, Poland: researcher specialized in place branding effectiveness/measurement/performance, brand identity and image, place brand equity, place-of-origin effect.
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Efe Sevin as place branding researcher focuses on empirical data, visualization, social media and networks. More about his work and approach in his researcher profile.
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