Place Brand Academics
Discover insights from leading academics in place branding through our collection of interviews with place brand researchers. Interviewees are selected via peer nomination, ensuring expertise and relevance in the field.
Ioana Stoica on Co-Creation, Digital Platforms and the Governance of Place Branding
Ioana Stoica discusses how co-creation, digital platforms and AI shape place branding, storytelling and resident engagement.
Claude Wagner on the Fragility and Future of Place Branding in Switzerland
An interview with Professor Claude Wagner on the fragility and future of place branding in Switzerland — and the cities and regions setting noteworthy examples.
Viriya Taecharungroj on Innovation, Technology and Place Branding
An interview with Viriya Taecharungroj on innovation, technology and place branding, and how universities, talent and innovation systems shape the competitiveness of cities and region
Sara Seif Ibrahim on Cultural Place Branding and Storytelling in the Arab World
Sara Seif Ibrahim on how storytelling and co-creation shape destination brands in the Arab world, with examples from Egypt and Saudi Arabia.
Sara Seif Ibrahim
Meet Sara Seif Ibrahim, researcher and consultant specialising in cultural place branding across the Arab and Mediterranean regions.
Abdulrhman Alsayel on the City of Riyadh in Saudi Arabia – Between Spectacle and Soul
Urban strategist Abdulrhman Alsayel explores how Riyadh is shaping its identity—balancing bold development with everyday urban experience.