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place brand researchers
Our interviews with place brand researchers provide unique insights into the thinking and experience of leading academics in the fields of place branding, destination marketing, economic development and public diplomacy. Interviews are by invitation only and based on peer-nominations, to ensure highest quality and relevance.
Olga Rauhut Kompaniets on Place Branding and Sustainability in the Nordics
TPBO -
Olga Rauhut Kompaniets shares how place branding is practiced in the Nordics, with a focus on community involvement and sustainable development.
Robert A. Saunders on Screen Tourism, Nation Branding and the Nordic Noir Effect
TPBO -
Robert A. Saunders, shares his insights into the importance of TV series and screen tourism for economic development, soft power and nation branding.
Aleks Vladimirov Researcher Profile
TPBO -
Aleks Vladimirov is a PhD researcher at Manchester Metropolitan University’s Institute of Place Management. His experience includes working in brand management, place management and digital user experience research.
Emma Björner on the Importance of Stakeholder Inclusion for Sustainable Tourism and Place Branding
TPBO -
Emma Björner shares her insights on city branding practices in China and how to involve relevant stakeholders meaningfully into place branding and sustainable tourism initiatives.
Hong Fan on City Branding in China, Image Research and Public Diplomacy
TPBO -
Hong Fan, professor at Tsinghua University in Beijing and Director of the National Image Research Center, in this interviews shares her research insights into city branding in China and her observations on what works and what doesn’t in place branding, in the Chinese context.
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