Place Brand Academics
Discover insights from leading academics in place branding through our collection of interviews with place brand researchers. Interviewees are selected via peer nomination, ensuring expertise and relevance in the field.
Magdalena Florek: Scholar, Speaker, Advisor
Explore the professional profile of Magdalena Florek - independent scholar, speaker and place branding advisor, based in Poland.
Xinxin Liu on City Branding in China: Navigating Urban Identity and Economic Growth
Explore insights into city branding in China with Xinxin Liu, Associate Professor at the Communication University of China.
Simon Anholt: Policy Advisor, Author, Speaker
Meet Simon Anholt, the founder of Anholt & Co and a leading researcher, advisor and speaker on nation brands, national image and the "good country equation".
Salma Ghanem on District Identity and Place Branding in the Arab World
Explore Salma Ghanem's insights on district identity and place branding in the Arab World, highlighting unique challenges and strategies.
Alia El Banna on Identity and Belonging in Place Branding
Alia El Banna on authentic place branding, the impact of cultural mobility, and the value of global communication in marketing education.
Fabiana Mariutti on Brazil’s Place Brand Identity and Country Image
Fabiana Mariutti in this interview explores the multifaceted aspects of Brazil's complex place brand identity, image and country reputation.