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place brand researchers

Our interviews with place brand researchers provide unique insights into the thinking and experience of leading academics in the fields of place branding, destination marketing, economic development and public diplomacy. Interviews are by invitation only and based on peer-nominations, to ensure highest quality and relevance.

Interviews

Robert A. Saunders on Screen Tourism, Nation Branding and the Nordic Noir Effect

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Robert A. Saunders, shares his insights into the importance of TV series and screen tourism for economic development, soft power and nation branding.

Aleks Vladimirov Researcher Profile

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Aleks Vladimirov is a PhD researcher at Manchester Metropolitan University’s Institute of Place Management. His experience includes working in brand management, place management and digital user experience research.
Interviews

Emma Björner on the Importance of Stakeholder Inclusion for Sustainable Tourism and Place Branding

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Emma Björner shares her insights on city branding practices in China and how to involve relevant stakeholders meaningfully into place branding and sustainable tourism initiatives.
Interviews

Hong Fan on City Branding in China, Image Research and Public Diplomacy

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Hong Fan, professor at Tsinghua University in Beijing and Director of the National Image Research Center, in this interviews shares her research insights into city branding in China and her observations on what works and what doesn’t in place branding, in the Chinese context.
Interviews

Ruya Yuksel on Why City Branding Needs to Team Up with Urban Sociology

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Ruya Yuksel in this interview looks at city branding from an urban sociology point of view, reminds us of the role of identity with place brands, and explains why consistency and long-term thinking are the key to success.
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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