Welcome to our observatories: virtual research hubs dedicated to monitoring and analysis of the performance, brand image and reputation of cities, destinations and countries.
City Observatory
- Benchmarking: city profiles
- Trend watch: expert interviews
- City (brand) image surveys
Country Observatory
- Benchmarking: Country profiles
- Trend watch: expert interviews
- Country (brand) image surveys
Destination Observatory
- Benchmarking: Destination profiles
- Trend watch: expert interviews
- Destination (brand) image surveys
Want to get involved?
Launched in January 2018, our city, country and destination observatories are supported by a growing team of research assistants and associates around the world. If you’d like to get involved (and benefit from a free subscription in exchange of your research support), please let us know!