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South Africa

South Africa: Learn about the image, reputation and branding of South Africa, the management and positioning of Brand SA, and South Africa as country-of-origin.

Country Reports

Doing Business in South Africa

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Expert Advice

John Strelecky on How Finding Your True Purpose as City or Destination Will Lead to Success

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John Strelecky shares how finding and focusing on their true purpose will help cities, regions or destinations succeed with attracting talent, investors or visitors.
Country Profiles

South Africa Country Performance, Brand Strength and Reputation

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South Africa's economic performance, country brand and reputation, according to studies measuring economic development, livability, sustainability.
Country Reports

South Africa a Good Place to Live, Invest or Visit? Country Report

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South Africa: how attractive for visitors, investors, talent? How does it approach country branding and destination marketing? How does it fare in global benchmarking studies? Find out in our special report.
Case Studies

Themba Khumalo on South Africa’s Destination Marketing Strategy and Response to the Corona Crisis

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Themba Khumalo on South African Tourism's approach to destination marketing and how it addresses the coronavirus crisis.
City Profiles

Cape Town: City Performance, Brand Strength and Reputation

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Cape Town's attractiveness for investors, high potentials and visitors, according to international rankings and indices: its brand strength and reputation.
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ABOUT TPBO

At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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