South Africa: Learn about the image, reputation and branding of South Africa, the management and positioning of Brand SA, and South Africa as country-of-origin.
John Strelecky on How Finding Your True Purpose as City or Destination Will Lead to Success
John Strelecky shares how finding and focusing on their true purpose will help cities, regions or destinations succeed with attracting talent, investors or visitors.
South Africa Country Performance, Brand Strength and Reputation
South Africa's economic performance, country brand and reputation, according to studies measuring economic development, livability, sustainability.
South Africa a Good Place to Live, Invest or Visit? Country Report
South Africa: how attractive for visitors, investors, talent? How does it approach country branding and destination marketing? How does it fare in global benchmarking studies? Find out in our special report.
Themba Khumalo on South Africa’s Destination Marketing Strategy and Response to the Corona Crisis
Themba Khumalo on South African Tourism's approach to destination marketing and how it addresses the coronavirus crisis.