South Africa: Country Image, Nation Brand, National Reputation

Interview with Mariette du Toit-Helmbold on Destination Marketing Strategies, Travel Trends and Brand South Africa

16 November 201718 January 2018 The Editorial Team city marketing, destination brand professionals, destination marketing, premium access, South Africa, strategy

Mariette du Toit-Helmbold of Destinate and former CEO of Cape Town Tourism, in this interview discusses destination marketing strategies, travel trends and the evolution of Brand South Africa.

Place Branding

Current State of Brand Africa: Place Branding Challenges and Opportunities

26 March 201719 April 2018 The Editorial Team Africa, South Africa

Leading place brand professionals reflect on the current state of Brand Africa. Learn about Africa’s place branding challenges and opportunities.

Destination Branding Economic Development Interviews

Interview with Mike Fabricius on Africa, Destination Marketing and Place Brand Management

9 March 201718 January 2018 The Editorial Team Africa, country brands, destination brand professionals, destination marketing, place brand consultants, premium access, South Africa, strategy, sustainable development, travel and tourism

Mike Fabricius of tourism destination consultancy The Journey, on the depths of what place branding and destination marketing really mean. We further discuss examples from his work on place brands and his involvement with places in Africa and across the world.

Interviews Place Brand Image

Interview with Thebe Ikalafeng on the Branding and Reputation of Africa

10 March 201618 January 2018 The Editorial Team Africa, country brand professionals, place brand perception, premium access, reputation, South Africa

Intriguing interview with Brand Africa ‘guru’ Thebe Ikalafeng who shares his thoughts on the branding and reputation of the African continent.

City Branding Interviews

Interview with Keith Dinnie, Place Branding Scholar and Advisor

3 September 201520 May 2018 The Editorial Team consultancy, Japan, place brand consultants, place brand researchers, premium access, South Africa, South Korea, Sweden

Keith Dinnie in this interview shares his thoughts on the evolution of city branding practice and nation branding strategies, and offers best practice examples.

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