John Strelecky shares how finding and focusing on their true purpose will help cities, regions or destinations succeed with attracting talent, investors or visitors.
South Africa's economic performance, country brand and reputation, according to studies measuring economic development, livability, sustainability.
South Africa: how attractive for visitors, investors, talent? How does it approach country branding and destination marketing? How does it fare in global benchmarking studies? Find out in our special report.
Themba Khumalo on South African Tourism's approach to destination marketing and how it addresses the coronavirus crisis.
Cape Town's attractiveness for investors, high potentials and visitors, according to international rankings and indices: its brand strength and reputation.