South Africa: Learn about the image, reputation and branding of South Africa, the management and positioning of Brand SA, and South Africa as country-of-origin.
Thulisile Galelekile, General Manager (Marketing) for the South African province of KwaZulu-Natal, shares her thoughts on destination marketing, especially the trends and how to get a foot into this sector.
Read more
Sithembile Ntombela in this interview introduces us to South Africa’s approach to destination marketing and nation branding. Learn about South Africa’s economic and social reality, investment opportunities and how Brand South Africa works towards strengthening a shared national identity.
Read more
South Africa’s economic performance, country brand and reputation, according to studies measuring economic development, livability, sustainability.
Read more
Mariette du Toit-Helmbold of Destinate and former CEO of Cape Town Tourism, in this interview discusses destination marketing strategies, travel trends and the evolution of Brand South Africa.
Read more
Leading place brand professionals reflect on the current state of Brand Africa. Learn about Africa’s place branding challenges and opportunities.
Read more