South Africa | The Place Brand Observer

How KwaZulu-Natal in South Africa Approaches Destination Marketing | Interview with Thulisile Galelekile

24 October 201922 October 2019 The Editorial Team Africa, destination, destination brand professionals, destination marketing, South Africa, sustainability

Thulisile Galelekile, General Manager (Marketing) for the South African province of KwaZulu-Natal, shares her thoughts on destination marketing, especially the trends and how to get a foot into this sector.

Case Studies Country Branding Interviews Nation Branding

How South Africa Approaches Destination Marketing and Nation Branding | Interview with Sithembile Ntombela

23 October 201923 October 2019 The Editorial Team Africa, country brand professionals, country brands, country of origin, destination, destination brand professionals, South Africa

Sithembile Ntombela in this interview introduces us to South Africa’s approach to destination marketing and nation branding. Learn about South Africa’s economic and social reality, investment opportunities and how Brand South Africa works towards strengthening a shared national identity.

Country Guides

South Africa Country Performance, Nation Brand Strength and Reputation

12 September 20185 November 2018 The Editorial Team Africa, country brands, country image, premium access, reputation, South Africa

South Africa’s economic performance, country brand and reputation, according to studies measuring economic development, livability, sustainability.

Interviews Place Marketing

Interview with Mariette du Toit-Helmbold on Destination Marketing Strategies, Travel Trends and Brand South Africa

16 November 201718 January 2018 The Editorial Team city marketing, destination brand professionals, destination marketing, premium access, South Africa, strategy

Mariette du Toit-Helmbold of Destinate and former CEO of Cape Town Tourism, in this interview discusses destination marketing strategies, travel trends and the evolution of Brand South Africa.