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South Africa

South Africa: Learn about the image, reputation and branding of South Africa, the management and positioning of Brand SA, and South Africa as country-of-origin.

Expert Advice Interviews 

John Strelecky on How Finding Your True Purpose as City or Destination Will Lead to Success

20 August 202023 August 2020 The Editorial Team leadership, place identity, premium access, South Africa, USA

John Strelecky shares how finding and focusing on their true purpose will help cities, regions or destinations succeed with attracting talent, investors or visitors.

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South Africa country performance, nation brand strength, reputation
Country Profiles 

South Africa Country Performance, Brand Strength and Reputation

12 July 202015 July 2020 The Editorial Team Africa, country brands, country image, nation brand value, reputation, South Africa

South Africa’s economic performance, country brand and reputation, according to studies measuring economic development, livability, sustainability.

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Country Reports 

South Africa a Good Place to Live, Invest or Visit? Country Report

9 July 202024 July 2020 The Editorial Team Africa, Country Branding, destination marketing, Nation Branding, South Africa

South Africa: how attractive for visitors, investors, talent? How does it approach country branding and destination marketing? How does it fare in global benchmarking studies? Find out in our special report.

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Case Studies Interviews 

Themba Khumalo on South Africa’s Destination Marketing Strategy and Response to the Corona Crisis

7 July 202017 July 2020 The Editorial Team Africa, Destination Branding, destination marketing, Place Branding, South Africa

Themba Khumalo on South African Tourism’s approach to destination marketing and how it addresses the coronavirus crisis.

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Cape Town attractiveness, city brand strenth and reputation
City Profiles 

Cape Town: City Performance, Brand Strength and Reputation

3 July 202016 July 2020 The Editorial Team Africa, city, city brand, city image, premium access, South Africa

Cape Town’s attractiveness for investors, high potentials and visitors, according to international rankings and indices: its brand strength and reputation.

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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

And we share latest thinking and strategies on economic development, sustainability, talent attraction, placemaking, place branding and public diplomacy.

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