South Africa | The Place Brand Observer

Cape Town: City Performance, Brand Strength and Reputation

3 July 20201 July 2020 The Editorial Team Africa, city, city brand, city image, South Africa

Cape Town’s attractiveness for investors, high potentials and visitors, according to international rankings and indices: its brand strength and reputation.

Interviews Place Marketing Regional Branding

Thulisile Galelekile on How KwaZulu-Natal in South Africa Approaches Destination Marketing

24 October 201910 May 2020 The Editorial Team Africa, destination, destination brand professionals, destination marketing, South Africa, sustainability

Thulisile Galelekile, General Manager (Marketing) for the South African province of KwaZulu-Natal, shares her thoughts on destination marketing, especially the trends and how to get a foot into this sector.

Case Studies Country Branding Interviews Nation Branding

Sithembile Ntombela on How South Africa Approaches Destination Marketing and Nation Branding

23 October 201910 May 2020 The Editorial Team Africa, country brand professionals, country brands, country of origin, destination, destination brand professionals, South Africa

Sithembile Ntombela in this interview introduces us to South Africa’s approach to destination marketing and nation branding. Learn about South Africa’s economic and social reality, investment opportunities and how Brand South Africa works towards strengthening a shared national identity.

Country Profiles

South Africa Country Performance, Nation Brand Strength and Reputation

12 September 201826 May 2020 The Editorial Team Africa, country brands, country image, reputation, South Africa

South Africa’s economic performance, country brand and reputation, according to studies measuring economic development, livability, sustainability.

Interviews Place Marketing

Mariette du Toit-Helmbold on Destination Marketing Strategies, Travel Trends and Brand South Africa

16 November 201726 June 2020 The Editorial Team city marketing, destination brand professionals, destination marketing, South Africa, strategy, travel and tourism

Mariette du Toit-Helmbold of Destinate and former CEO of Cape Town Tourism, in this interview discusses destination marketing strategies, travel trends and the evolution of Brand South Africa.

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