South Africa – The Place Brand Observer

South Africa Country Performance, Nation Brand Strength and Reputation

12 September 20185 November 2018 The Editorial Team Africa, country brands, country image, premium access, reputation, South Africa

South Africa’s economic performance, country brand and reputation, according to studies measuring economic development, livability, sustainability.

Interviews Place Marketing

Interview with Mariette du Toit-Helmbold on Destination Marketing Strategies, Travel Trends and Brand South Africa

16 November 201718 January 2018 The Editorial Team city marketing, destination brand professionals, destination marketing, premium access, South Africa, strategy

Mariette du Toit-Helmbold of Destinate and former CEO of Cape Town Tourism, in this interview discusses destination marketing strategies, travel trends and the evolution of Brand South Africa.

Place Branding

Current State of Brand Africa: Place Branding Challenges and Opportunities

26 March 201719 April 2018 The Editorial Team Africa, South Africa

Leading place brand professionals reflect on the current state of Brand Africa. Learn about Africa’s place branding challenges and opportunities.

Destination Branding Economic Development Interviews

Interview with Mike Fabricius on Africa, Destination Marketing and Place Brand Management

9 March 201718 January 2018 The Editorial Team Africa, country brands, destination brand professionals, destination marketing, place brand consultants, premium access, South Africa, strategy, sustainable development, travel and tourism

Mike Fabricius of tourism destination consultancy The Journey, on the depths of what place branding and destination marketing really mean. We further discuss examples from his work on place brands and his involvement with places in Africa and across the world.