Place Branding Examples

Explore our case studies and examples of place branding – placemaking and place marketing – for insights and examples of best practices. Discover expert advice on overcoming common challenges and what it takes to succeed.

Interviews

Montserrat Puig on Barcelona, Talent, and the Real Work Behind Innovation Ecosystems

Editorial Team -
Interview with Montserrat Puig on Barcelona, talent attraction, and the real work behind innovation ecosystems.
Interviews

Maria Hardenberger Sverka on Branding Greater Copenhagen Region

Editorial Team -
Maria Hardenberger Sverka of Copenhagen Capacity on branding the Greater Copenhagen Region through governance, credibility, and everyday quality of life.
Interviews

Building Brand Namibia: Emma Theofelus on Evidence, Inclusion, and National Ownership

Editorial Team -
Emma Theofelus explains how Namibia is building a nationally owned, evidence-based nation brand grounded in sustainability, inclusion, and delivery.
Interviews

Branding South Africa: Behind the Scenes with Sithembile Ntombela

Editorial Team -
Sithembile Ntombela on how Brand South Africa strengthens the nation’s reputation through data, strategy, and shared ownership.
Interviews

Inge van Roij & Marcel Tabbers on Defining a New City Brand of Venlo in the Netherlands

Editorial Team -
Inge van Roij & Marcel Tabbers introduce Venlo’s new city brand — built on community, entrepreneurship, and celebrating life.
Destination Showcases

Royal Djurgården

Editorial Team -
Royal Djurgården unites 60+ attractions around a shared vision of sustainability, making it a model for collaborative place stewardship in Stockholm.
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