Place Branding Examples

Explore our case studies and examples of place branding – placemaking and place marketing – for insights and examples of best practices. Discover expert advice on overcoming common challenges and what it takes to succeed.

Interviews

Luuk Helleman on How The Hague Is Rethinking City Branding

Editorial Team -
Luuk Helleman on how The Hague balances international ambition, local identity and resident pride through place branding.
Interviews

Katarina Thorstensson on Gothenburg, Sustainable Destination Development, and Growing Better

Editorial Team -
Katarina Thorstensson of Göteborg & Co reflects on seven consecutive years at the top of the Global Destination Sustainability Index, and what it really takes to combine tourism growth with long-term responsibility.
Interviews

Lynn Dauwe and Evelyne Bardyn on Flanders, Heritage and Impact-Driven Conferences

Editorial Team -
How Flanders aligns heritage, sustainability and coordination into one coherent hosting model — insights from VISITFLANDERS and the Flanders Convention Bureau.
Interviews

Todd Babiak on the Gold Coast’s Place Brand, Resident Listening and Stewardship Over Promotion

Editorial Team -
How Brand Gold Coast built its place brand from the inside out — Todd Babiak on resident listening, city identity, and the long game of stewardship.
City Showcases

Gothenburg

Editorial Team -
How Gothenburg has made sustainability the default — from fossil-free transport and certified hotels to events as civic tools. Seven-time world leader in destination sustainability.
Interviews

Montserrat Puig on Barcelona, Talent, and the Real Work Behind Innovation Ecosystems

Editorial Team -
Interview with Montserrat Puig on Barcelona, talent attraction, and the real work behind innovation ecosystems.
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