Place Branding Examples

Explore our case studies and examples of place branding – placemaking and place marketing – for insights and examples of best practices. Discover expert advice on overcoming common challenges and what it takes to succeed.

Interviews

Gloria Lorée on Canada, Naturally and the Shift from Volume to Values

Editorial Team -
Gloria Lorée of Destination Canada on Tourism 2030, values-based tourism, Canada, naturally., authenticity, AI and the future of destination positioning.
Interviews

Stefan Nöthen on Building Hamburg’s International Awareness

Editorial Team -
Stefan Nöthen, Head of Strategy & Brand Management at Hamburg Marketing, on why Hamburg's challenge is awareness not image, one brand with many stories, and moving from "Hamburg says" to "Hamburg demonstrates."
Interviews

Siw Andersen on How Oslo&Co Is Shaping the City’s International Position

Editorial Team -
Siw Andersen, CEO of Oslo&Co, on Oslo's waterfront transformation, what talent and investors look for, and how the city is taking ownership of its international story.
Interviews

Indrė Laučienė on How Vilnius Competes for International Talent

Editorial Team -
Indrė Laučienė, Head of International House Vilnius, on attracting international talent, the perception gap around careers, and what cities owe beyond promotion.
Interviews

Erik de Roos on South Australia, Simple Pleasures and the Future of Place Positioning

Editorial Team -
Erik de Roos explores South Australia’s place brand, Simple Pleasures, local creativity, tourism, international positioning and the future of place branding.
City Showcases

Vilnius

Editorial Team -
Discover how Vilnius, Lithuania, is building a more visible, accessible and welcoming city for international talent, from arrival to integration.
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