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CATEGORY

Case Studies

Read the following case studies on place branding and marketing for insights and examples of best practice: expert advice on how to overcome frequent challenges and what it takes for successful city branding, destination branding or the branding of countries and regions.

Case Studies

A City Brand Assessment of Warsaw, Poland

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In this guest contribution, Michał Basiński of Synergia Lublin shares insights into the company's analysis of Warsaw's strengths and weaknesses as a city brand: the first step of any successful place brand management strategy.
Case Studies

AMAALA Destination Case Study: Reinventing Luxury Through Sustainability in Saudi Arabia

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AMAALA: Luc Speisser of Landor & Fitch illustrates the process of developing the destination logo and visual identity, based on luxury and sustainability.
Case Studies

How International House Tampere Attracts Talent to Southern Finland: In Conversation with Nuppu Suvanto

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Nuppu Suvanto of International House Tampere in Finland on how the organization helps the city to attract talent - students, skilled workers and entrepreneurs.
Case Studies

Auckland: A City Branding Success Story from Aotearoa New Zealand

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Winner of City Nation Place's ‘Place Brand of the Year 2020’ award, every stage of building Auckland's city brand is notable. In this interview, Shelley Watson, Head of Marketing and Clare Barker, Brand Manager at Auckland Unlimited explain how their award-winning city brand came into being.
Case Studies

Onur Eryüce on How City Diplomacy is Helping Izmir Build its Global Influence and Soft Power

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Onur Eryüce on how Izmir in Turkey is practicing city diplomacy, and the benefits of open data and collaboration among cities for strengthening urban sustainable development.
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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