Why Western Switzerland? Thomas Bohn on the Greater Geneva Bern Area as Business Location
Thomas Bohn illustrates the strengths of the Greater Geneva Bern area (Western Switzerland) as a favorable business location in the heart of Europe.
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Case Studies
Read the following case studies on place branding and marketing for insights and examples of best practice: expert advice on how to overcome frequent challenges and what it takes for successful city branding, destination branding or the branding of countries and regions.
Why Baselland? Thomas Kuebler on How Switzerland’s Business Region Attracts Investors and Talent
What makes Baselland in Switzerland attractive as a business location? Thomas Kuebler illustrates the region’s brand strengths and appeal as place to live and invest in.
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Why Graz? Andrea Keimel on the Austrian City’s Brand Strengths and Business Opportunities
What makes the city of Graz in Austria attractive as a business location? Andrea Keimel illustrates the city’s brand strengths and appeal as place to live and invest in.
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Daniel Valverde on Costa Rica’s Country Branding Strategy During COVID and the Power of Sustainability as Place Brand Narrative
Daniel Valverde Bagnarello on Costa Rica’s country branding strategy and how the nation is successfully linking its brand proposition with values of sustainability and climate emergency mitigation.
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Sonja Wollkopf Walt on How the Greater Zurich Area Attracts Investors and Talent
Sonja Wollkopf Walt discusses how the Greater Zurich Area attracts investors and why the leading European high-tech hub continues to appeal to talent.
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