How Stockholm Business Region Leads in Talent Attraction: Interview with Anna Gissler

In this interview Anna Gissler, Acting CEO of Stockholm Business Region (with the two subsidiaries Visit Stockholm and Invest Stockholm) shares her thoughts on success factors, challenges and trends in city branding – which, as she says, really isn’t about logos or slogans.

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Interview with Mia Kemppaala, Founder of Polar Bear Pitching in Oulu, Finland

Mia Kemppaala, founder of Polar Bear Pitching in the city of Oulu in Finland’s north, tells us how the event came all about, why Polar Bear Pitching has become so important for the city and why it is important to sometimes take a jump into the cold water, embracing the unknown.

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