Sonja Wollkopf Walt on How the Greater Zurich Area Attracts Investors and Talent
Sonja Wollkopf Walt discusses how the Greater Zurich Area attracts investors and why the leading European high-tech hub continues to appeal to talent.
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Case Studies
Read the following case studies on place branding and marketing for insights and examples of best practice: expert advice on how to overcome frequent challenges and what it takes for successful city branding, destination branding or the branding of countries and regions.
Moa Björnson on How to Attract Talent to a Remote Archipelago: Example Træna in Norway
Moa Björnson shares how the archipelago of Træna in Norway is attracting entrepreneurs and talent – and a good deal of attention – through its innovative place branding initiatives.
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Themba Khumalo on South Africa’s Destination Marketing Strategy and Response to the Corona Crisis
Themba Khumalo on South African Tourism’s approach to destination marketing and how it addresses the coronavirus crisis.
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Consol Vancells Casanovas on Barcelona City Branding, Co-Creation and Storytelling
Consol Vancells Casanova shares how the image and identity of Barcelona have changed over the years, and why co-creation and storytelling are especially important for city branding, following the COVID-pandemic.
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Gieri Spescha on the Regional Branding Strategy of Graubuenden in Switzerland
Brand Graubuenden CEO, Gieri Spescha shares how the canton (state) in Eastern Switzerland approaches regional branding, going beyond tourism and embracing the “brutally local” theme.
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