Public Diplomacy Professionals Tell Their Story: Interview Series

Interview with Nicolas Bideau on Brand Switzerland, Nation Branding and Culinary Diplomacy

23 November 201718 January 2018 The Editorial Team Asia, country brand professionals, country brands, country of origin, cultural diplomacy, Europe, premium access, public diplomacy professionals, Switzerland

Ambassador Nicolas Bideau, Head of Presence Switzerland, in this interview shares his thoughts on Brand Switzerland, nation branding strategies and culinary diplomacy.

Interviews Nation Branding Place Branding Public Diplomacy

Interview with Oliver Zöllner of Stuttgart Media University on Place Branding in Germany

23 February 201718 January 2018 The Editorial Team brand identity, country brand professionals, Europe, Germany, place brand researchers, premium access, public diplomacy professionals

Oliver Zöllner, Professor at Stuttgart Media University in southwest Germany, offers a down-to-earth, slightly critical view on place branding.

Interview Josh Miller, US State Department

Interviews Public Diplomacy

Interview with Joshua Miller of the U.S. State Department on Research-Driven Diplomacy

22 December 201618 January 2018 The Editorial Team premium access, public diplomacy professionals, USA

Joshua Miller of the US State Department on why sound market research is so important for state agencies and bureaus and how it can support the work of public diplomacy professionals.

Interviews Public Diplomacy

Interview with Annika Rembe on Sweden, Country Reputation and Public Diplomacy

13 October 201620 December 2017 The Editorial Team country brand professionals, country brands, country image, Europe, public diplomacy professionals, Sweden

Annika Rembe of the Swedish Institute explains how Sweden promotes itself abroad, its country branding challenges and public diplomacy strategies.

Interviews

Interview with Simon Anholt on the Good Country Index and the Global Vote

9 June 201618 January 2018 The Editorial Team country brand professionals, country brands, country image, country rankings, Good Country Index, premium access, public diplomacy professionals, reputation

Simon Anholt on his latest projects, the Global Vote and the Good Country Index, whose second version was published last week. In the interview Simon Anholt reflects on trends and the challenges of measuring how good – or bad – countries are for the global community.

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