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public diplomacy professionals

Our interviews with public diplomacy professionals provide unique insights into the thinking and experience of leading public diplomats and public diplomacy researchers around the world. Interviews are by invitation only and based on peer-nominations, to ensure highest quality and relevance.

Interviews

Nicolas Bideau on Brand Switzerland, Nation Branding and Culinary Diplomacy

TPBO -
Ambassador Nicolas Bideau, Head of Presence Switzerland, in this interview shares his thoughts on Brand Switzerland, nation branding strategies and culinary diplomacy.
Interviews

Oliver Zöllner of Stuttgart Media University on Place Branding in Germany

TPBO -
Oliver Zöllner, Professor at Stuttgart Media University in southwest Germany, offers a down-to-earth, slightly critical view on place branding.
Interviews

Joshua Miller of the U.S. State Department on Research-Driven Diplomacy

TPBO -
Joshua Miller of the US State Department on why sound market research is so important for state agencies and bureaus and how it can support the work of public diplomacy professionals.
Interviews

Annika Rembe on Sweden, Country Reputation and Public Diplomacy

TPBO -
Annika Rembe of the Swedish Institute explains how Sweden promotes itself abroad, its country branding challenges and public diplomacy strategies.
Interviews

Simon Anholt on the Good Country Index and the Global Vote

TPBO -
Simon Anholt on his latest projects, the Global Vote and the Good Country Index, whose second version was published last week. In the interview Simon Anholt reflects on trends and the challenges of measuring how good - or bad - countries are for the global community.
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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