Interview with Nicolas Bideau on Brand Switzerland, Nation Branding and Culinary Diplomacy

Ambassador Nicolas Bideau, Head of Presence Switzerland, in this interview shares his thoughts on Brand Switzerland, nation branding strategies and culinary diplomacy.

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Interview with Simon Anholt on the Good Country Index and the Global Vote

Simon Anholt on his latest projects, the Global Vote and the Good Country Index, whose second version was published last week. In the interview Simon Anholt reflects on trends and the challenges of measuring how good – or bad – countries are for the global community.

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