Explore our collection of How-To Guides for place branding professionals: gain useful insights, tips and advice for the reputation management, brand development and branding strategy of your city, region, nation, country or destination.
What exactly is place branding – or perhaps better – place brand management all about? We asked Martin Boisen in this fourth episode of the Place Brand Leaders Podcast.
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Climate change and its implications for place branding is the topic of the third episode of the Place Brand Leaders podcast, hosted by Florian Kaefer – this time in conversation with Malcolm Allan of Bloom Consulting.
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In this second episode of the Place Brand Leaders podcast, Florian Kaefer and Aleks Vladimirov discuss tourism sustainability post Covid-19 and share some of the tips presented in a recent TPBO white paper on the topic.
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Place brand management: how to create a cross-government, cross-sector structure for successful place branding. World’s leading specialists share their experience and insights on best practice, advantages and disadvantages of different approaches.
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Place brand management: what to control, and how to initiate place brand action planning? Below the answers of our panel
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