Place brand insights, strategies, stories and examples
Explore our collection of How-To Guides for place branding professionals: gain useful insights, tips and advice for the reputation management, brand development and branding strategy of your city, region, nation, country or destination.
How Experience Masterplanning can help create better places through integrating placemaking and place branding. A step by step guide by Malcolm Allan, Jeannette Hanna and Roger Hobkinson.
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Expert advice on how to make a career in place branding – both research and practice. Essential knowledge for future place managers, place marketers, economic developers and public diplomacy professionals.
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7 tips for place marketers and brand managers on how to choose a branding consultant for your city, region, country or destination.
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In this free Quick Guide, learn about the Five Steps Approach to Place Branding, developed by Robert Govers, Gerard van Keken, Erik van ‘t Klooster.
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Learn how to measure the success and effectiveness of place branding initiatives: Place brand experts share their tips and outline the main challenges.
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