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How-To Guides

Explore our collection of How-To Guides for place branding professionals: gain useful insights, tips and advice for the reputation management, brand development and branding strategy of your city, region, nation, country or destination.

Expert Advice

What Is Place Brand Management? Place Brand Leaders Podcast Episode Four

TPBO -
What exactly is place branding - or perhaps better - place brand management all about? We asked Martin Boisen in this fourth episode of the Place Brand Leaders Podcast.
How-To Guides

How Can Place Branding Deal With the Climate Emergency? Place Brand Leaders Podcast Episode Three

TPBO -
Climate change and its implications for place branding is the topic of the third episode of the Place Brand Leaders podcast, hosted by Florian Kaefer - this time in conversation with Malcolm Allan of Bloom Consulting.
How-To Guides

How to Ensure Destination Sustainability and Resilience Post Covid-19? Place Brand Leaders Podcast Episode Two

TPBO -
In this second episode of the Place Brand Leaders podcast, Florian Kaefer and Aleks Vladimirov discuss tourism sustainability post Covid-19 and share some of the tips presented in a recent TPBO white paper on the topic.
Expert Advice

How to Structure a Place Brand Management Organization Across Political Levels and Industry Sectors

TPBO -
Place brand management: how to create a cross-government, cross-sector structure for successful place branding. World's leading specialists share their experience and insights on best practice, advantages and disadvantages of different approaches.
Expert Advice

Place Brand Management: How to Initiate Brand Action Planning, How to Control

TPBO -
Place brand management: what to control, and how to initiate place brand action planning? Below the answers of our panel of place branding specialists (in...
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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