Explore our collection of How-To Guides for place branding professionals: gain useful insights, tips and advice for the reputation management, brand development and branding strategy of your city, region, nation, country or destination.
Climate change and its implications for place branding is the topic of the third episode of the Place Brand Leaders podcast, hosted by Florian Kaefer – this time in conversation with Malcolm Allan of Bloom Consulting.
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In this second episode of the Place Brand Leaders podcast, Florian Kaefer and Aleks Vladimirov discuss tourism sustainability post Covid-19 and share some of the tips presented in a recent TPBO white paper on the topic.
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Place brand management: how to create a cross-government, cross-sector structure for successful place branding. World’s leading specialists share their experience and insights on best practice, advantages and disadvantages of different approaches.
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Place brand management: what to control, and how to initiate place brand action planning? Below the answers of our panel
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How can place branding support conflict resolution and peacebuilding? How can it help communities to find a shared identity and a vision for the future? Here the answers of our global panel of place brand experts.
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