Explore our collection of How-To Guides for place branding professionals: gain useful insights, tips and advice for the reputation management, brand development and branding strategy of your city, region, nation, country or destination.
Magdalena Florek and Efe Sevin have rebuilt their original TPBO how-to guide into a 120-page resource, published by IPBA for its tenth anniversary. A look at what's inside and why it matters.
What exactly is place branding - or perhaps better - place brand management all about? We asked Martin Boisen in this fourth episode of the Place Brand Leaders Podcast.
Climate change and its implications for place branding is the topic of the third episode of the Place Brand Leaders podcast, hosted by Florian Kaefer - this time in conversation with Malcolm Allan of Bloom Consulting.
In this second episode of the Place Brand Leaders podcast, Florian Kaefer and Aleks Vladimirov discuss tourism sustainability post Covid-19 and share some of the tips presented in a recent TPBO white paper on the topic.
Place brand management: how to create a cross-government, cross-sector structure for successful place branding. World's leading specialists share their experience and insights on best practice, advantages and disadvantages of different approaches.
Place brand management: what to control, and how to initiate place brand action planning?
Below the answers of our panel of place branding specialists (in...
How can place branding support conflict resolution and peacebuilding? How can it help communities to find a shared identity and a vision for the future? Here the answers of our global panel of place brand experts.
What is a brand? Our panel of place brand specialists concurs that brands are much more than logos, design styles or taglines (all of which are becoming less important now). A must read for anyone involved with branding.
How to bridge perception gaps, how can neighborhoods, cities, regions and countries overcome image challenges? Our panel of place branding specialists has answers.
How-to guide for teaching place branding at university, by Magdalena Florek and Efe Sevin. Includes details on course structure, course materials and assessments.
How to promote the place brand of a city or region with a diverse economy without diluting the message? Our virtual panel of place branding experts has answers.
How Experience Masterplanning can help create better places through integrating placemaking and place branding. A step by step guide by Malcolm Allan, Jeannette Hanna and Roger Hobkinson.
Expert advice on how to make a career in place branding - both research and practice. Essential knowledge for future place managers, place marketers, economic developers and public diplomacy professionals.
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