Explore our collection of How-To Guides for place branding professionals: gain useful insights, tips and advice for the reputation management, brand development and branding strategy of your city, region, nation, country or destination.
Place brand management: how to create a cross-government, cross-sector structure for successful place branding. World’s leading specialists share their experience and insights on best practice, advantages and disadvantages of different approaches.
Read more
Place brand management: what to control, and how to initiate place brand action planning? Below the answers of our panel
Read more
How can place branding support conflict resolution and peacebuilding? How can it help communities to find a shared identity and a vision for the future? Here the answers of our global panel of place brand experts.
Read more
What is a brand? Our panel of place brand specialists concurs that brands are much more than logos, design styles or taglines (all of which are becoming less important now). A must read for anyone involved with branding.
Read more
How to bridge perception gaps, how can neighborhoods, cities, regions and countries overcome image challenges? Our panel of place branding specialists has answers.
Read more