Testimonials

“The Place Brand Observer is a unique organisation based in Switzerland, one of the world’s most respected countries that is taking a scientific and considered view of nation branding and soft power. As such, its efforts have to be applauded.”

David Haigh, CEO of Brand Finance


“I like The Place Brand Observer’s comprehensive, dynamic information on people, cities and institutions.”

Aparna Sharma, Former CEO of India Brand Equity Foundation


“The Place Brand Observer has become an excellent source of information about and discussion forum for scholars and practitioners interested in place marketing, place strategic planning process, and place branding.”

David Gertner, Pace University, New York


“The Place Brand Observer is one of the few worldwide publications on place branding which I read routinely.”

Ed Burghard, CEO The Burghard Group, USA


“I celebrate the arrival of The Place Brand Observer. It is of great importance to have such a medium to further the discussion and development of place branding, a young discipline in rapid development.”

Hjörtur Smárason, Independent Advisor at Scope Communications, Denmark


“Place branding is important, but not necessarily well understood or well executed. The Place Brand Observer has a wealth of information that economic developers can use to learn the nuances of how place branding works and what makes a good strategy.”

Jeff Finkle, President & CEO, International Economic Development Council


“The Place Brand Observer is a great resource. It offers insightful thoughts from a broad spectrum of professionals dealing with change in destinations across the globe.”

John Cooper, President & CEO at Yakima Valley Tourism


“The Place Brand Observer is an excellent forum for the exchange of ideas and perspectives on place branding. It has appeal both for practitioners and for academics.”

Keith Dinnie, Place branding scholar and author


“The Place Brand Observer offers a rich range of resources and thought provoking ideas that all destination marketing professionals will benefit from exploring. By combining academic and commercial ideas in a single source, The Observer is the authority on place branding.”

Kevin Bowler, Former Chief Executive, Tourism New Zealand


“What I like the most about The Place Brand Observer is that is it not simply a collection of copy-paste material but that it is built on the editors’ curiosity to understand more about place branding, from which we can all benefit.”

Magdalena Florek, Vice Chair at International Place Branding Association (IPBA), Associate Professor at PUEB, Poland


“The Place Brand Observer is an invaluable source of the latest place branding trends and tricks, bringing together a neat mix of theory, best practice and inspirational thinking.”

Marcus Andersson, CEO & Co-Founder, Future Place Leadership, Sweden


“Destination Branding and the concept of Placemaking are at the heart of the future of destination marketing and economic development. It’s wonderful to see The Place Brand Observer bringing to life insights and stories that will shape this future.”

Michael Gehrisch, Former President & CEO, Destination Marketing Association International


“Place branding is new, and so the more info about it, the more we learn, the more we know, and the better off we all are. When this info is comprehensive, up to date, and well-managed by an energetic young group, as in the one-stop-shop that is The Place Brand Observer, then we’re even better off.”

Nicolas Papadopoulos, Chancellor’s Professor at Carleton University


“The Place Brand Observer is moving into an important space. There is an acute need for practitioners to be able to connect to the scholarly community and vice versa. The practitioners need space in which to reflect and the academics need accurate and up-to-date case-studies. It should be a marriage made in heaven.”

Nicholas J. Cull, Professor of Public Diplomacy at University of Southern California


“I am impressed with the work of The Place Brand Observer to bring more attention to the field of Place Marketing and Place Branding. It is the best organization for bringing together place branding researchers and professionals, and letting them engage in improving the theory and practice of Place Marketing.”

Philip Kotler, S.C.Johnson Distinguished Professor of International Marketing at Northwestern University


“While the reality of places as differentiated habitats is inspired by the various cultures, circumstances and needs, the strategic and deliberate approach to place branding is a relatively ‘new’ concept, especially in developing markets. It is good to have The Place Brand Observer as rich repository of place branding expertise and insights.”

Thebe Ikalafeng, Founder and Chairman, Brand Africa


“The Place Brand Observer is a useful resource for any place-branding practitioner. It is a source of useful insights, news, case studies and comment. It is analytical but accessible; it is strategically robust without being academic; and it is a good read.”

Tom Buncle, Managing Director, Yellow Railroad Ltd. Former Chief Executive of VisitScotland