Interview with Guido van Garderen on the Grand Challenges of Branding and the Ultimate Course on Brand Strategy

Interview with Guido van Garderen, former Strategy Director at Interbrand, on the ‘grand challenges’ of branding, the ultimate course on brand strategy and his thoughts on nation branding in Africa.

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Interview with Bill Geist on the Future of Destination Marketing and the Next Generation of DMOs

Bill Geist of DMOproz in this interview looks at the future of destination marketing and shares his thoughts on what the next generation of DMOs will (have to) look like, to succeed.

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