Our interviews with place brand consultants provide unique insights into the thinking and experience of leading advisors in the fields of place branding, destination marketing, economic development and public diplomacy. Interviews are by invitation only and based on peer-nominations, to ensure highest quality and relevance.
Vasyl Myroshnychenko shares insights into the role of strategic communication as part of nation branding, and public diplomacy in the context of Ukraine.
Read more
Edwin Schmidheiny of Accent Brand Consultants in Switzerland, on the meaning and purpose of brands and the differences and similarities between place branding and commercial branding.
Read more
David Haigh of Brand Finance, on current trends and developments in nation brand valuation and soft power performance.
Read more
Jason McGrath of Ipsos on how cities and countries can determine and improve their brand and reputation; the importance of sustainability and how to communicate well in times of crisis.
Read more
Calin Hertioga of Interbrand consultancy explains the meaning of brands and how place branding can lead to successful, sustainable destinations.
Read more