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place brand consultants
Our interviews with place brand consultants provide unique insights into the thinking and experience of leading advisors in the fields of place branding, destination marketing, economic development and public diplomacy. Interviews are by invitation only and based on peer-nominations, to ensure highest quality and relevance.
Per Ekman on the Future of Place Brand and Identity Management
TPBO -
Per Ekman of Tendensor in Sweden, on how he created the framework of Place Brand and Identity Management (PIM) in times of innovation and change.
Rodney Payne on City Branding, the Climate Emergency and Destination Sustainability
TPBO -
Rodney Payne of Destination Think on successful city branding, the climate emergency and destination sustainability.
Vasyl Myroshnychenko on Ukraine, Nation Branding and the Power of Strategic Communication
TPBO -
Vasyl Myroshnychenko shares insights into the role of strategic communication as part of nation branding, and public diplomacy in the context of Ukraine.
Edwin Schmidheiny on International Branding
TPBO -
Edwin Schmidheiny of Accent Brand Consultants in Switzerland, on the meaning and purpose of brands and the differences and similarities between place branding and commercial branding.
David Haigh on the Meaning and Valuation of Nation Brands and Soft Power
TPBO -
David Haigh of Brand Finance, on current trends and developments in nation brand valuation and soft power performance.
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