Our interviews with place brand consultants provide unique insights into the thinking and experience of leading advisors in the fields of place branding, destination marketing, economic development and public diplomacy. Interviews are by invitation only and based on peer-nominations, to ensure highest quality and relevance.
Interview with Guido van Garderen, former Strategy Director at Interbrand, on the ‘grand challenges’ of branding, the ultimate course on brand strategy and his thoughts on nation branding in Africa.
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Bill Geist of DMOproz in this interview looks at the future of destination marketing and shares his thoughts on what the next generation of DMOs will (have to) look like, to succeed.
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Marta Hereźniak in this interview discusses place brand effectiveness measurement, stakeholder engagement, place brand identity and city branding in Central and Eastern Europe.
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Adam Mikolajcyk of the Best Place Institute in Poland shares his thoughts on the country’s nation brand and the current state of city branding practices in Central and Eastern Europe.
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Brian Richards of Richards Partners in this interview reflects on what place branding strategies need to be successful, how New Zealand performs as country brand, as well as the trends and challenges influencing place branders around the world.
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