Place brand insights, strategies, stories and examples
Our interviews with place brand consultants provide unique insights into the thinking and experience of leading advisors in the fields of place branding, destination marketing, economic development and public diplomacy. Interviews are by invitation only and based on peer-nominations, to ensure highest quality and relevance.
Jonathan McClory, General Manager for Asia at Portland Communications, in this interview discusses the links between soft power, place branding and country reputation.
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Julian Stubbs discusses the maturing practice of place branding, the case of Stockholm, destination and city marketing trends, challenges and developments, and the Liverpool Place Branding event 2018.
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Pärtel-Peeter Pere in this interview shares his thoughts on branding in the Nordics, nation brands and talent attraction strategies.
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Helena Nordström of the Swedish consulting business Placebrander in this interview shares her experience with place branding in Sweden.
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Greg Clark CBE in this interview discusses city branding and urban development trends, challenges and opportunities, with examples from around the world.
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