Edwin Schmidheiny on International Branding
Edwin Schmidheiny of Accent Brand Consultants in Switzerland, on the meaning and purpose of brands and the differences and similarities between place branding and commercial branding.
Read moreOur interviews with place brand consultants provide unique insights into the thinking and experience of leading advisors in the fields of place branding, destination marketing, economic development and public diplomacy. Interviews are by invitation only and based on peer-nominations, to ensure highest quality and relevance.
Edwin Schmidheiny of Accent Brand Consultants in Switzerland, on the meaning and purpose of brands and the differences and similarities between place branding and commercial branding.
Read moreDavid Haigh of Brand Finance, on current trends and developments in nation brand valuation and soft power performance.
Read moreJason McGrath of Ipsos on how cities and countries can determine and improve their brand and reputation; the importance of sustainability and how to communicate well in times of crisis.
Read moreCalin Hertioga of Interbrand consultancy explains the meaning of brands and how place branding can lead to successful, sustainable destinations.
Read moreHong Fan, professor at Tsinghua University in Beijing and Director of the National Image Research Center, in this interviews shares her research insights into city branding in China and her observations on what works and what doesn’t in place branding, in the Chinese context.
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