Place Brand Consultants
Meet leading place brand consultants worldwide, featured through interviews and professional profiles. Some are also part of our Impact Partner Network, offering deep insights and expertise in the field. All are peer-nominated for their relevance and contributions.
Sara Seif Ibrahim on Cultural Place Branding and Storytelling in the Arab World
Sara Seif Ibrahim on how storytelling and co-creation shape destination brands in the Arab world, with examples from Egypt and Saudi Arabia.
Abdulrhman Alsayel on the City of Riyadh in Saudi Arabia – Between Spectacle and Soul
Urban strategist Abdulrhman Alsayel explores how Riyadh is shaping its identity—balancing bold development with everyday urban experience.
Hicham Echattabi on the Politics and Practice of Territorial Marketing in North Africa
Hicham Echattabi reflects on the challenges and opportunities of territorial marketing and place branding in Morocco and Northern Africa.
Yasmine Alaoui on Casablanca and Rethinking Territorial Marketing in Africa
Yasmine Alaoui on how identity, citizen ownership and everyday life are reshaping territorial marketing in Morocco—and across Africa.
Shyam Vasudevan
Meet Shyam Vasudevan – branding strategist, speaker and mentor with 20+ years' experience in place branding, tourism, and investment promotion.
Shyam Vasudevan on Branding, Psychology, and Lessons from India
Shyam Vasudevan on what makes place brands work, the role of psychology, and lessons from shaping campaigns like Incredible India.