place brand consultants | The Place Brand Observer

City Branding Interviews Place Branding Public Diplomacy

Hong Fan On City Branding in China, Image Research and PubIic Diplomacy

6 February 202010 May 2020 The Editorial Team Asia, China, city image, city marketing, country image, place brand consultants, place brand researchers, placemaking

Hong Fan, professor at Tsinghua University in Beijing and Director of the National Image Research Center, in this interviews shares her research insights into city branding in China and her observations on what works and what doesn’t in place branding, in the Chinese context.

City Branding Interviews Place Branding Place Marketing

Piotr Lutek on Place Branding in Poland: Challenges, Success Strategies and Trends

5 December 201910 May 2020 The Editorial Team city marketing, Europe, place brand consultants, Poland

Piotr Lutek of Synergia in Lublin in this interview discusses the current state of place marketing and branding in Poland and Eastern Europe, and shares his thoughts on city branding trends, challenges and success strategies.

Economic Development Interviews Talent Attraction

Morten King-Grubert on How Cities Like Copenhagen Succeed with Talent Attraction

28 November 201910 May 2020 The Editorial Team Copenhagen, Denmark, Europe, place brand consultants

Morten King-Grubert in this interview discusses talent attraction, how Copenhagen in Denmark does it, and the broader trends and issues involved with attracting and retaining talent to cities and regions.

Economic Development Interviews Place Branding

Guido van Garderen on the Grand Challenges of Branding and the Ultimate Course on Brand Strategy

19 September 201910 May 2020 The Editorial Team Africa, brand, branding, Netherlands, place brand consultants, place brand researchers, premium access

Interview with Guido van Garderen, former Strategy Director at Interbrand, on the ‘grand challenges’ of branding, the ultimate course on brand strategy and his thoughts on nation branding in Africa.