Edwin Schmidheiny on International Branding
Edwin Schmidheiny of Accent Brand Consultants in Switzerland, on the meaning and purpose of brands and the differences and similarities between place branding and commercial branding.
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place brand consultants
Our interviews with place brand consultants provide unique insights into the thinking and experience of leading advisors in the fields of place branding, destination marketing, economic development and public diplomacy. Interviews are by invitation only and based on peer-nominations, to ensure highest quality and relevance.
David Haigh on the Meaning and Valuation of Nation Brands and Soft Power
David Haigh of Brand Finance, on current trends and developments in nation brand valuation and soft power performance.
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Jason McGrath on Measuring the Perceptions and Brands of Cities and Countries
Jason McGrath of Ipsos on how cities and countries can determine and improve their brand and reputation; the importance of sustainability and how to communicate well in times of crisis.
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Calin Hertioga On Brands and How to Build a Future-Oriented Branding Strategy
Calin Hertioga of Interbrand consultancy explains the meaning of brands and how place branding can lead to successful, sustainable destinations.
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Hong Fan On City Branding in China, Image Research and Public Diplomacy
Hong Fan, professor at Tsinghua University in Beijing and Director of the National Image Research Center, in this interviews shares her research insights into city branding in China and her observations on what works and what doesn’t in place branding, in the Chinese context.
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