Place Brand Consultants

Elke Dens & Frank Cuypers on Regenerative Development and the Next Places to Watch

Elke Dens and Frank Cuypers of Place Generation on regenerative place development, community-led strategy, and the cities and regions worth watching right now.

Sara Seif Ibrahim on Cultural Place Branding and Storytelling in the Arab World

Sara Seif Ibrahim on how storytelling and co-creation shape destination brands in the Arab world, with examples from Egypt and Saudi Arabia.

Abdulrhman Alsayel on the City of Riyadh in Saudi Arabia – Between Spectacle and Soul

Urban strategist Abdulrhman Alsayel explores how Riyadh is shaping its identity—balancing bold development with everyday urban experience.

Hicham Echattabi on the Politics and Practice of Territorial Marketing in North Africa

Hicham Echattabi reflects on the challenges and opportunities of territorial marketing and place branding in Morocco and Northern Africa.

Yasmine Alaoui on Casablanca and Rethinking Territorial Marketing in Africa

Yasmine Alaoui on how identity, citizen ownership and everyday life are reshaping territorial marketing in Morocco—and across Africa.

Shyam Vasudevan

Meet Shyam Vasudevan – branding strategist, speaker and mentor with 20+ years' experience in place branding, tourism, and investment promotion.

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