Ethics
Ethics play a crucial role in place branding, serving as the moral compass guiding strategies and initiatives. This collection of insights explores how ethical considerations, such as transparency, inclusivity, sustainability, and cultural sensitivity, shape the practice of place branding.
Brands, Trust and the Transparency Revolution
Mark di Somma shares his thoughts on the role of trust and transparency in a brand context, and where there is a growing need for ethics in branding.
Ethics And Why We Need To Rebrand Branding
Josh Jost ethics and identity consultant in London, reflects on ethics and why we need to rebrand branding, or at least think twice about how we approach brands and branding.