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Ethics

Place Branding Manifesto

Explore the Place Branding Manifesto: Key principles and strategies for impactful, ethical, and sustainable city and community branding.

Aligning Place Branding with Sustainable Development Goals

Experts discuss the importance of UN Sustainable Development Goals in place branding, focusing on community identity and enhancing reputation.

How to Navigate Ethical Pitfalls in Place Branding

Expert panel shares key insights on ethical place branding: Emphasizing cultural understanding, genuine community impact, transparency, and stakeholder involvement.

Towards an Ethical Framework for Place Branding

Code of ethics for place branding: why do we need it and how could we develop it? Place Brand Leaders share their thoughts.

Place Branding in Times of Crisis and Uncertainty: Insights and Highlights from the IPBA Conference 2023

Explore insights and highlights from the IPBA Conference 2023 in Helsingborg, Sweden, on "Place branding in times of crisis and uncertainty."

Brands, Trust and the Transparency Revolution

Mark di Somma shares his thoughts on the role of trust and transparency in a brand context, and where there is a growing need for ethics in branding.
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