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Ethics

Ethics play a crucial role in place branding, serving as the moral compass guiding strategies and initiatives. This collection of insights explores how ethical considerations, such as transparency, inclusivity, sustainability, and cultural sensitivity, shape the practice of place branding.

Place Branding Manifesto

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Explore the Place Branding Manifesto: Key principles and strategies for impactful, ethical, and sustainable city and community branding.
Expert Advice

Aligning Place Branding with Sustainable Development Goals

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Experts discuss the importance of UN Sustainable Development Goals in place branding, focusing on community identity and enhancing reputation.
Expert Advice

How to Navigate Ethical Pitfalls in Place Branding

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Expert panel shares key insights on ethical place branding: Emphasizing cultural understanding, genuine community impact, transparency, and stakeholder involvement.
Expert Advice

Towards an Ethical Framework for Place Branding

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Code of ethics for place branding: why do we need it and how could we develop it? Place Brand Leaders share their thoughts.
Conferences

Place Branding in Times of Crisis and Uncertainty: Insights and Highlights from the IPBA Conference 2023

Florian Kaefer -
Explore insights and highlights from the IPBA Conference 2023 in Helsingborg, Sweden, on "Place branding in times of crisis and uncertainty."
Observations

Brands, Trust and the Transparency Revolution

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Mark di Somma shares his thoughts on the role of trust and transparency in a brand context, and where there is a growing need for ethics in branding.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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