Ethics play a crucial role in place branding, serving as the moral compass guiding strategies and initiatives. This collection of insights explores how ethical considerations, such as transparency, inclusivity, sustainability, and cultural sensitivity, shape the practice of place branding.
At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.