Gunter Soydanbay

Undertourism: How to Make Archaeological Sites and Museums More Attractive as Destinations

While many destinations face overtourism issues, archaeological sites and museums are having an existential crisis. Gunter Soydanbay provides a road map for making them relevant again and illustrates how we can bring them back to life.

7 Deadly Problems of Place Branding Projects: Lessons from Guadalajara

Guadalajara, Mexico’s second-largest city, recently launched its new brand, only to experience significant public backlash. Gunter Soydanbay offers seven reasons why the city branding project is likely to fail, and how it could be saved.
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