Italy
Italy: country brand insights and thoughts on the Italian nation brand, Italy’s country branding, reputation and positioning as country-of-origin.
Cecilia Pasquinelli on Urban Competitiveness and Culture
Cecilia Pasquinelli, Postdoctoral Researcher at Gran Sasso Science Institute in Italy, in this interview talks about place branding, geographical associations of brands, urban competitiveness and cultural economy.
Branding Cities Through History and Culture: Example Verona and Cannes
Svetlana Masjutina discusses the role of history, culture, events in the branding and brand positioning of cities, with Verona in Italy and the French city of Cannes as examples.