- Introducing: World's Best in Place Branding -
Italy
Italy: country brand insights and thoughts on the Italian nation brand, Italy’s country branding, reputation and positioning as country-of-origin.
Rome – City Performance, Brand Strength and Reputation
TPBO -
Find out how Rome, the Italian capital, performs in terms of economic performance, city brand strength, livability and reputation.
Italy – Economic Performance, Sustainability, Country Brand Strength and Reputation
TPBO -
Explore Italy's economic performance, its sustainability, country brand strength and reputation, according to leading rankings and indices.
Massimo Giovanardi on Destination Marketing, Country-of-Origin and Tourism Overcrowding
TPBO -
Massimo Giovanardi in this interview talks about participatory destination marketing, the country-of-origin effect and how to deal with tourism overcrowding.
Cecilia Pasquinelli on Urban Competitiveness and Culture
TPBO -
Cecilia Pasquinelli, Postdoctoral Researcher at Gran Sasso Science Institute in Italy, in this interview talks about place branding, geographical associations of brands, urban competitiveness and cultural economy.
Branding Cities Through History and Culture: Example Verona and Cannes
TPBO -
Svetlana Masjutina discusses the role of history, culture, events in the branding and brand positioning of cities, with Verona in Italy and the French city of Cannes as examples.
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