Italy
Italy: country brand insights and thoughts on the Italian nation brand, Italy’s country branding, reputation and positioning as country-of-origin.
Emilia-Romagna: Putting Talent Attraction Into Law
Eleonora Sette on how Emilia-Romagna is putting talent attraction into law to create a more durable regional framework for attracting and retaining skilled professionals.
Roberto Bruni on Place Marketing, Technology and the Future of Places
Roberto Bruni explores how technology, shared purpose and community participation can shape place branding while balancing innovation with local identity.
Milan – City Performance, Brand Strength and Reputation
Explore Milan: its economic performance, urban sustainability, city brand strength and reputation, according to leading rankings and indices.
Rome – City Performance, Brand Strength and Reputation
Explore how Rome performs in economic competitiveness, city brand strength, livability and reputation, according to leading rankings and indices.
Italy – Country Performance, Brand Strength and Reputation
Explore Italy's economic performance, its sustainability, country brand strength, soft power and reputation, according to leading rankings.
Massimo Giovanardi on Destination Marketing, Country-of-Origin and Tourism Overcrowding
Massimo Giovanardi in this interview talks about participatory destination marketing, the country-of-origin effect and how to deal with tourism overcrowding.