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Italy

Italy Country Performance, Nation Brand Image and Reputation

Italy's economic performance, country brand and reputation, according to studies measuring economic development, livability, environmental performance,..

Massimo Giovanardi on Destination Marketing, Country-of-Origin and Tourism Overcrowding

Massimo Giovanardi in this interview talks about participatory destination marketing, the country-of-origin effect and how to deal with tourism overcrowding.

Cecilia Pasquinelli on Urban Competitiveness and the Cultural Economy

Cecilia Pasquinelli, Postdoctoral Researcher at Gran Sasso Science Institute in Italy, in this interview talks about place branding, geographical associations of brands, urban competitiveness and cultural economy.

Branding Cities Through History and Culture: Example Verona and Cannes

Svetlana Masjutina discusses the role of history, culture, events in the branding and brand positioning of cities, with Verona in Italy and the French city of Cannes as examples.

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