Italy: country brand insights and thoughts on the Italian nation brand, Italy’s country branding, reputation and positioning as country-of-origin.
Italy Country Performance, Nation Brand Image and Reputation
Italy's economic performance, country brand and reputation, according to studies measuring economic development, livability, environmental performance,..
Massimo Giovanardi on Destination Marketing, Country-of-Origin and Tourism Overcrowding
Massimo Giovanardi in this interview talks about participatory destination marketing, the country-of-origin effect and how to deal with tourism overcrowding.
Cecilia Pasquinelli on Urban Competitiveness and the Cultural Economy
Cecilia Pasquinelli, Postdoctoral Researcher at Gran Sasso Science Institute in Italy, in this interview talks about place branding, geographical associations of brands, urban competitiveness and cultural economy.
Branding Cities Through History and Culture: Example Verona and Cannes
Svetlana Masjutina discusses the role of history, culture, events in the branding and brand positioning of cities, with Verona in Italy and the French city of Cannes as examples.