Argentina: viewed as a nation highly performing in terms of wellbeing, how does the country fare when it comes to perceptions of corruption, talent, competitiveness, and international brand presence, according to leading rankings and indices?

Let’s take a closer look at: 

  • Argentina’s soft power and brand strength
  • Its appeal to skilled labor, investors and visitors
  • The country’s global contribution to peace and wellbeing
  • How well it fares in terms of happiness and sustainability

Argentina’s soft power and brand strength

How does Argentina compare in terms of reputation and brand value globally? 

In the Global Soft Power Index 2023 by Brand Finance, Argentina secures the 42nd spot, slightly trailing South Africa (40th) and Thailand (41st). Argentina experienced a drop of four positions from 2022, although its score increased by 3.7%.

In the U.S. News Best Countries 2023 ranking, Argentina secured the 39th position, behind Russia (37th) and Malaysia (38th). Notably, Argentina excels in two key areas: adventure (12th) and heritage (16th). However, Argentina dropped one position from 2022, with lowest scores in the factors of open for business and movers.

The Anholt-Ipsos Nation Brand Index (NBI) calculates its ranking based on averaging the scores of six different factors: exports, governance, tourism, culture, people and immigration, and tourism. According to the NBI 2023 ranking Argentina secured the 29th position, scoring the same as the previous ranking.

Argentina’s appeal to digital nomads, business, trade and travel 

What is the global perception of Argentina as a destination for living, conducting business, and tourism?

As per the UNCTAD World Investment Report 2023, Argentina does not rank amongst the top 20. However, the report highlights that the FDI in Argentina doubled to $15b, as well as being one of the top 5 hosts for renewable energy in the region.

The Bloom Consulting biannual Country Brand Ranking Trade Edition 2022-2023 assesses investment-related variables, emphasizing perceptions of a country’s trade-specific brand and evaluating branding performance. Regionally, Argentina placed 6th overtaking Chile due to improvements to its Net FDI inflows and social media presence. Globally Argentina secured the 32nd position.

In addition, the Bloom Consulting Country Brand Ranking Tourism Edition 2022-2023 places Argentina at the 57th global position. Regionally, Argentina now holds the 12th position, experiencing a drop of three positions, falling behind Aruba (10th) and Colombia (11th). This drop is due to lower tourism receipts and a decline in D2 – Digital Demand © searches, regardless of the country outperforming itself in the other measurement factors.

In the IMD 2023 World Competitiveness Ranking, Argentina secured the 63rd position, showing a slight shift from its 62nd ranking in 2022. Currently, it sits just behind Mongolia (62nd) and South Africa (62nd) while surpassing Venezuela (64th).

In terms of specific characteristics, Argentina’s economic performance decreased by two positions to the 59th spot in 2023. It holds the 64th position for government efficiency, experiencing a drop of one position compared to 2022. Lastly, Argentina drops four positions to the 63rd position for business efficiency, and holds the 56th spot for infrastructure, a drop of two positions since 2022.

Peace and happiness

Is Argentina a happy and safe place to invest time and money in?

The Global Peace Index 2023 ranks Argentina 54th, jumping 10 positions from last year’s index. Argentina sits behind Ghana (51st), Senegal (52nd) and Indonesia (53rd). Argentina falls under the high sector of the ‘State of Peace’ spectrum as defined by the Institute for Economics & Peace. Argentina positioned 2nd out of 11 countries regionally amongst the fellow South American countries, led by Uruguay.

The Institute for Economics & Peace similarly ranks Argentina within the medium impact (light orange) zone in terms of ‘Impact of Terrorism’ in the 2022 Global Terrorism Index. Argentina ranks 57th, sitting in between Ethiopia (56th) and Slovakia (58th). 

Meanwhile, the World Happiness Report 2023 which displays the Ranking of Happiness based on a three-year-average 2020–2022 ranks Argentina 52nd.

How “good” is Argentina?

In the Caf World Giving Index 2023, Argentina secured the 92nd position, a drastic drop of 71 positions from last year’s ranking. Argentina performs best in the subfactor of helping a stranger, where 66% of its adult population helped a stranger this past year.

In the Good Country Index, Argentina currently holds the 63rd position overall, with notable subfactors as follows: Science & Technology (58th), Culture (82nd), International Peace & Security (92nd), World Order (32nd), Planet & Climate (76th), Prosperity & Equality (87th), and Health & Wellbeing (109th). It’s worth mentioning that in 2022, Argentina was ranked 73rd, and in 2021, it held the 81st position, showcasing an upward trend.

According to the Economist Intelligence Unit (EIU) Democracy Index 2023, Argentina ranked in the light blue zone (6-7 range) with a 6.85 out of 10. This is higher than Brazil and Colombia who scored 6.78 and 6.72 but lower than South Africa and India who scored 7.05 and 7.04.

The 2022 Corruption Perception Index, ranks Argentina 94th with a score of 38/100, tying with Brazil, Ethiopia, Tanzania and Morocco. Argentina’s score has not changed in 2021.

The Sustainable Development Report 2023 ranks Argentina in 51st position, it highlights that Argentina experiences some significant and major challenges that are still to be overcome. However, the quality of education and gender equality goals have reached SDG achievement and continue to be on track.

Argentina’s environmental performance 

How well does Argentina perform in terms of environmentally sustainable action-taking?

The 2022 edition of the Environmental Performance Index(EPI) ranks Argentina 92nd, sitting between Cabo Verde (91st) and Kazakhstan (93rd). The EPI analyzes the performance of 180 countries, scoring and ranking these countries on their environmental performance using the most recent year of data available as well as providing calculable changes in scores over the previous decade. Argentina has experienced a change in score of positive 7.80.

Talent attraction and competitiveness 

What are the conditions for talent attraction and retention in Argentina?

The World Economic Forum Global Competitiveness Index 2019 edition placed Argentina at the 83rd position among 141 countries. However, it’s important to note that an updated version of this report hasn’t been released in the past 5 years, and rankings may have shifted since then.

Argentina, classified as a upper-middle income country within the Latin American and Caribbean regional group, currently holds the 61st position in the Global Talent Competitiveness Index 2023. The country ranks highest in the Grow pillar (42nd) and struggles most with the Enable pillar (91st).

Last updated in October 2023. More country profiles here.

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