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Argentina

Argentina: Latest insights, analysis and trends linked to Argentina's country image, national reputation and nation brand positioning; its country-of-origin strength and perceptions of Brand Argentina internationally.

Country Profiles

Argentina Country Performance, Brand Strength and Reputation

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Argentina’s country performance, economic competitiveness, nation brand strength and reputation, according to international rankings and indices.
City Profiles

Buenos Aires City Performance, Brand Strength and Reputation

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Buenos Aires city performance, brand image and reputation, according to international indices and studies on environmental performance, city brand value, economic development, sustainability, attractiveness and ease of doing business.
Research Insights

Country Brand Report Latin America: 2017 Reputation Winners, Losers and Trends

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Gustavo Konisczcer of FutureBrand LATAM presents the highlights of the Country Brand Report Latin America 2017: reputation winners, losers and trends.

How Presidents Influence Country Brands: Examples from Latin America

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Guest post by Professor Lina Maria Echeverri on Presidents and how they influence their country brands and national reputation: examples from Latin America.

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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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