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Argentina

Argentina: Latest insights, analysis and trends linked to Argentina’s country image, national reputation and nation brand positioning; its country-of-origin strength and perceptions of Brand Argentina internationally.

Country Profiles 

Argentina Country Performance, Brand Strength and Reputation

21 April 20207 August 2020 The Editorial Team Argentina, country brands, country image, nation brand value, premium access, South America

Argentina’s country performance, economic competitiveness, nation brand strength and reputation, according to international rankings and indices.

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Buenos Aires city performance, brand image, reputation
City Profiles 

Buenos Aires City Performance, Brand Strength and Reputation

22 March 201816 July 2020 The Editorial Team Argentina, city brand, city image, Latin America, livability, premium access, reputation, South America

Buenos Aires city performance, brand image and reputation, according to international indices and studies on environmental performance, city brand value, economic development, sustainability, attractiveness and ease of doing business.

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Country Brand Report Latin America 2017
Research Insights 

Country Brand Report Latin America: 2017 Reputation Winners, Losers and Trends

27 October 201729 November 2017 The Editorial Team Argentina, Brazil, Colombia, Costa Rica, country brands, country image, country rankings, Cuba, Latin America, Place Brand Image, place brand perception, ranking, reputation, Uruguay, USA

Gustavo Konisczcer of FutureBrand LATAM presents the highlights of the Country Brand Report Latin America 2017: reputation winners, losers and trends.

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How Presidents influence Country Brands - Example Hugo Chavez

How Presidents Influence Country Brands: Examples from Latin America

15 April 201514 September 2016 The Editorial Team Argentina, Colombia, Country Branding, country brands, Latin America, Mexico

Guest post by Professor Lina Maria Echeverri on Presidents and how they influence their country brands and national reputation: examples from Latin America.

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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

And we share latest thinking and strategies on economic development, sustainability, talent attraction, placemaking, place branding and public diplomacy.

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