Argentina – The Place Brand Observer

Buenos Aires City Performance, Brand Image and Reputation

22 March 201828 August 2018 The Editorial Team Argentina, city brand, city image, Latin America, livability, premium access, reputation, South America

Buenos Aires city performance, brand image and reputation, according to international indices and studies on environmental performance, city brand value, economic development, sustainability, attractiveness and ease of doing business.

Place Brand Image Research Insights

Country Brand Report Latin America: 2017 Reputation Winners, Losers and Trends

27 October 201729 November 2017 The Editorial Team Argentina, Brazil, Colombia, Costa Rica, country brands, country image, country rankings, Cuba, Latin America, place brand perception, ranking, reputation, Uruguay, USA

Gustavo Konisczcer of FutureBrand LATAM presents the highlights of the Country Brand Report Latin America 2017: reputation winners, losers and trends.

Country Branding

How Presidents Influence Country Brands: Examples from Latin America

15 April 201514 September 2016 The Editorial Team Argentina, Colombia, country brands, Latin America, Mexico, Venezuela

Guest post by Professor Lina Maria Echeverri on Presidents and how they influence their country brands and national reputation: examples from Latin America.