Argentina: Latest insights, analysis and trends linked to Argentina’s country image, national reputation and nation brand positioning; its country-of-origin strength and perceptions of Brand Argentina internationally.
Buenos Aires city performance, brand image and reputation, according to international indices and studies on environmental performance, city brand value, economic development, sustainability, attractiveness and ease of doing business.
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Gustavo Konisczcer of FutureBrand LATAM presents the highlights of the Country Brand Report Latin America 2017: reputation winners, losers and trends.
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Guest post by Professor Lina Maria Echeverri on Presidents and how they influence their country brands and national reputation: examples from Latin America.
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