Argentina

Buenos Aires – City Performance, Brand Strength and Reputation

Explore Buenos Aires - its economic performance, city brand strength and reputation, according to international indices and studies on livability, innovation, city brand strength, economic development, sustainability, attractiveness or talent, visitors, locals.

Argentina – Country Performance, Brand Strength and Reputation

Explore Argentina’s economic performance, sustainability, country brand strength, soft power and reputation, according to international rankings.

Country Brand Report Latin America: 2017 Reputation Winners, Losers and Trends

Gustavo Konisczcer of FutureBrand LATAM presents the highlights of the Country Brand Report Latin America 2017: reputation winners, losers and trends.

How Presidents Influence Country Brands: Examples from Latin America

Guest post by Professor Lina Maria Echeverri on Presidents and how they influence their country brands and national reputation: examples from Latin America.

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