How Guyana Promotes Sustainable Tourism Through Innovative Destination Marketing and Management

Brian T. Mullis in this interview shares how the South American country Guyana approaches sustainable destination development by focusing on community-based tourism and value over volume in its destination marketing.

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Maísa Prieto – Independent Advisor

Maísa Prieto: independent consultant based in Santiago, Chile. Specialized in tourism destination branding and marketing, brand identity, brand strategy, storytelling, sustainability, placemaking

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