Peter Kentie tells us how he came up with the Just ESTonishing nation branding concept for the country of Estonia in Eastern Europe, why he dedicated his time and energy to this pro bono initiative and how it has paid off for him nevertheless.

Tobias Grut, Project Manager of Branding the Nordic Region, on how The Nordics as region brand is helping Nordic countries gain traction internationally, the challenges of region branding and which major trends will influence the work of place branding professionals in 2018.

Rinske Brand and Rozemarijn Stam reflect on the current state of city image and city branding in Sofia, Bulgaria, and discuss how placemaking initiatives could help Sofia live up to its full potential as city.

Learn how the German city of Bielefeld used participatory city branding strategies for its rebranding and for building a strong city brand which allows it to connect residents with businesses and visitors.

We asked, you answered. Here the results of our The Place Brand Observer reader satisfaction survey conducted in December 2017. Find out where we do well and where we can (and will!) do better.

We take a closer look at Mexico's changing country image, triggered by artistic productions such as the Pixar movie COCO and the Cirque du Soleil show Luzia.