Short Q&A with Candace White, one of the editors of the book Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity.

Edith Wong, Chief Marketing Officer at Invest Hong Kong, illustrates how "Asia's World City" positions itself as attractive place for foreign direct investment and businesses.

Steven Pedigo of the NYU Schack Institute of Real Estate discusses city branding, economic development, talent attraction and urban sustainability.

Rachel Vaughan on 17 years of embedding sustainability in Kaikoura's council planning, why politics is the hardest hurdle, and what an earthquake revealed about community resilience.

Stefan Roesch of New Zealand in this interview highlights the connections between films (feature films and TV productions), destination marketing and tourism.

Michael Dodds on branding Normandy and Brittany, why what is good for visitors should be good for locals, and the political obstacle: tourist office directors are ready to be destination managers, but the role is not yet accepted.