Why Chinese Cities Need More City Branding: Example Ningbo
Ramon Thomas on why Chinese cities, such as Ningbo, should focus more on strategic city branding to benefit from international recognition on top of their strong economic development performance.
Rebecca Smith on the New Zealand Story, Country Branding and Destination...
Rebecca Smith in this interview discusses New Zealand's approach to country branding, how destination marketing influences country brands, the key ingredients for destination branding success and how New Zealand measures the impact and value of its place brand strategies.
How the Oslo Brand Toolbox Supports the City Branding of the...
The Oslo Brand Toolbox is an innovative city branding strategy and example worth following. Oslo Brand Manager Tone-Lise Vilje in this case study tells us how the Oslo Brand Toolbox works, and how it supports the Norwegian capital's economic development and talent attraction ambitions.
Medellín – City Performance, Brand Strength and Reputation
Explore Medellín's economic performance, its sustainability, city brand strength and reputation, according to international rankings.
Louise Juhl of Copenhagen Capacity on Talent Attraction Strategies, the Role...
Louise Juhl in this interview tells us how Copenhagen Capacity helps the Greater Copenhagen region attract international talent, business and investment. She also discusses the challenges involved in cross-border region branding, and why sustainability is a key part of Copenhagen's city brand success.
How Gamified Placemaking Can Reconnect Us with Cities
Gamified placemaking is the focus of this post by Günter Soydanbay: a reflection on how we build and organize our cities, how we lost the genius loci, the send of city, and how placemaking strategies can help us reconnect with our urban environment.





