Reflections on the International Branding Strategy of the Nordic Region
Research summary and region branding case study by Johannes Magnus on the international brand positioning strategy of the Nordic region in Europe.
How to Develop an Innovation Placemaking Strategy in Five Simple Steps
Christopher Hire of 2thinknow consultancy has five tips for developing an Innovation Placemaking Strategy, offering Melbourne, Dubai and Singapore as examples.
Saskia Sassen on Global Cities: Opportunities, Challenges and Consequences
Saskia Sassen of Columbia University on global cities: opportunities, challenges and consequences, and her recent book, Expulsions.
How City Branding Can Support Sustainable Urban Development – Research Findings
How city branding can support sustainable urban development - research insights by Columbia University graduate and political consultant Dalila Brosto.
Destination Check: Current State of Tourism Sustainability in the Philippines
Ecotourism expert Susan Santos de Cárdenas shares her thoughts on the current state of destination development and tourism sustainability in the Philippines.
Sustainability Justifications in Nation Branding Communications – Research Findings
Meri Frig, Doctoral candidate at Hanken School of Economics in Helsinki (Finland), shares her research findings on sustainability justifications in nation branding communications.