Gary Warnaby on City Marketing and Branding Retail Destinations
Learn about city marketing and how to manage and brand retail destinations in cities in this interview with Gary Warnaby, Professor at the Manchester Metropolitan University Business School in the UK.
Destination Check: Current State of Tourism Sustainability in Cyprus
Destination Check Cyprus: Sustainable tourism expert Salli Felton on the current state of the country's destination development and tourism sustainability.
Gonzalo Brujó on Place Branding Strategies and Factors Determining Brand Strength
Gonzalo Brujó of Interbrand Consultancy, about how to measure the effectiveness and ROI of place branding, and the value of country brands.
Brand Asia at World Economic Forum Davos: Underpitched or Overplayed?
India nation brand expert Aparna Sharma reflects on the role of Brand Asia at the World Economic Forum in Davos, calling for a more nuanced, strategic approach to country promotion and brand positioning.
Destination Check: Current State of Tourism Sustainability in Australia
Destination Australia - sustainable tourism leader or laggard? Susanne Becken and Stewart Moore reflect on destination sustainability Down Under.
Gildo Seisdedos, Professor at IE Business School in Madrid, Spain
City marketing and city management are the focus of this interview with Gildo Seisdedos, Professor at IE Business School in Madrid, Spain, and a solicited advisor on smart city trends and challenges.





