Peter Richards on community-based tourism in Thailand and Myanmar, why CBT fails when villages distrust each other, and treating community members as partners rather than products.

Svetlana Masjutina discusses the role of history, culture, events in the branding and brand positioning of cities, with Verona in Italy and the French city of Cannes as examples.

For those interested in the branding and reputation of destinations, New Zealand is an intriguing case. Here's a summary of our special series on the origins, success and challenges of the country's 100% Pure New Zealand brand proposition.

Summary of research conducted for assessing place brand credibility in the case of 'clean, green' and '100% Pure' New Zealand destination brand positioning.

When place brand credibility and legitimacy are challenged: learn about the case of 'clean, green' and '100% Pure' New Zealand.

City Nation Place, the flagship event for place brand managers, developers and marketers, is on in London, UK, this November 10th. Following its successful launch last year, City Nation Place again promises to become a great opportunity for knowledge sharing and networking among place branding, marketing and economic development professionals.