Kevin Bowler on New Zealand Destination Marketing Strategies and Challenges
Tourism New Zealand CEO Kevin Bowler discusses the "100% Pure New Zealand" destination marketing campaign - its challenges and successes.
Commonalities in the Management of Country Brands in Latin America
Lina Maria Echeverri, Director Observatory for Country Image (Observatorio de Marca e Imagen País) in Bogotá, Colombia, on country brands in Latin America.
Aparna Sharma on Nation Branding in India
Aparna Sharma, founding member and former CEO of the India Brand Equity Foundation, on nation branding, national identity and the country-of-origin effect.
Tom Buncle on How to Succeed in Destination Branding
Destination brand adviser Tom Buncle of Yellow Railroad consulting shares insights from his successful marketing work for Scotland, Namibia, Africa.
10 Years of Place Branding and Public Diplomacy Research
A short reflection on 10 years of the Place Branding and Public Diplomacy journal and summary of the three most popular research articles.
Christophe Alaux on Place Marketing in France
Christophe Alaux, Director of the Chaire Attractivité et Nouveau Marketing Territorial (place marketing), University Aix-Marseille, France.