Why Brand Architecture is Everything in Nation Branding: Lessons from India
Shyam Vasudevan of IdeaWorks on India's shift from branded house to house of brands, and what it means for national growth, regional identity, and place branding strategy.
Montserrat Puig on Barcelona, Talent, and the Real Work Behind Innovation...
Interview with Montserrat Puig on Barcelona, talent attraction, and the real work behind innovation ecosystems.
Brewing at the Edge: How Sailors Grave Tells the Story of...
The story of Sailors Grave Brewing in Marlo, East Gippsland - where craft beer, local ingredients, and coastal storytelling come together for a strong sense of place.
Ioana Stoica on Co-Creation, Digital Platforms and the Governance of Place...
Ioana Stoica discusses how co-creation, digital platforms and AI shape place branding, storytelling and resident engagement.
Adriana Acosta on Costa Rica’s Strategy to Attract Sustainable, High-Value Investment
Interview with Adriana Acosta of PROCOMER, on Costa Rica’s strategy to attract sustainable, high-value investment.
Claude Wagner on the Fragility and Future of Place Branding in...
An interview with Professor Claude Wagner on the fragility and future of place branding in Switzerland — and the cities and regions setting noteworthy examples.