Erik de Roos explores South Australia’s place brand, Simple Pleasures, local creativity, tourism, international positioning and the future of place branding.

Roberto Bruni explores how technology, shared purpose and community participation can shape place branding while balancing innovation with local identity.

What recent academic research reveals about attracting and retaining talent, and why talent attraction is increasingly a test of how well a place works.

Dan Rosenberg of Copenhagen Capacity explains how Denmark combines one national talent story with more precise targeting of specialised professionals.

What 43 places across Europe and North America reveal about talent attraction, from who owns it to the services, funding and systems behind the proposition.

Stéphane Paquet of Montréal International on making immigration easier to navigate for employers and international talent.