Lynn Dauwe and Evelyne Bardyn on Flanders, Heritage and Impact-Driven Conferences
How Flanders aligns heritage, sustainability and coordination into one coherent hosting model — insights from VISITFLANDERS and the Flanders Convention Bureau.
When Places Stop Talking About Themselves – Editor’s Note
TPBO publisher Florian Kaefer reflects on CNP Americas and what the most credible talent attraction work looks like right now.
Todd Babiak on the Gold Coast’s Place Brand, Resident Listening and...
How Brand Gold Coast built its place brand from the inside out — Todd Babiak on resident listening, city identity, and the long game of stewardship.
One Place, Four Audiences: The Case for a Single Place Narrative
Steve Duncan of C Studios argues that as AI reshapes how places are found, narrative alignment is no longer optional.
IMD Smart City Index 2026: What It Means for Urban Leaders
Editorial briefing on what the IMD Smart City Index report means, highlighting the move from technology to trust, credibility and structure.
Why Innovation Leadership Does Not Always Build Nation Brand Equity
China tops the 2026 Global Soft Power Index for innovation, but the gap between perception and brand equity reveals what place brand teams often overlook.