Highlights from the 9th IPBA Conference 2025 in Manchester: Shaping the...
Explore key insights and highlights from the 2025 International Place Branding Conference by IPBA, in Manchester, UK.
His Excellency Eng. Fahad Albuliheshi on Al Madinah’s Vision for the...
His Excellency Eng. Fahad Albuliheshi on Al Madinah’s vision of the future: a sacred city redefining livability, innovation and human-centered co-existence.
Margareth Gustavo on Branding Namibia with Purpose and Authenticity
Margareth Gustavo of NIPDB shares how Namibia is shaping its national brand through identity, conservation, and community-driven storytelling.
Sara Seif Ibrahim on Cultural Place Branding and Storytelling in the...
Sara Seif Ibrahim on how storytelling and co-creation shape destination brands in the Arab world, with examples from Egypt and Saudi Arabia.
Abdulrhman Alsayel on the City of Riyadh in Saudi Arabia –...
Urban strategist Abdulrhman Alsayel explores how Riyadh is shaping its identity—balancing bold development with everyday urban experience.
Hicham Echattabi on the Politics and Practice of Territorial Marketing in...
Hicham Echattabi reflects on the challenges and opportunities of territorial marketing and place branding in Morocco and Northern Africa.