One Place, Four Audiences: The Case for a Single Place Narrative
Steve Duncan of C Studios argues that as AI reshapes how places are found, narrative alignment is no longer optional.
IMD Smart City Index 2026: What It Means for Urban Leaders
Editorial briefing on what the IMD Smart City Index report means, highlighting the move from technology to trust, credibility and structure.
Why Innovation Leadership Does Not Always Build Nation Brand Equity
China tops the 2026 Global Soft Power Index for innovation, but the gap between perception and brand equity reveals what place brand teams often overlook.
Why Brand Architecture is Everything in Nation Branding: Lessons from India
Shyam Vasudevan of IdeaWorks on India's shift from branded house to house of brands, and what it means for national growth, regional identity, and place branding strategy.
Montserrat Puig on Barcelona, Talent, and the Real Work Behind Innovation...
Interview with Montserrat Puig on Barcelona, talent attraction, and the real work behind innovation ecosystems.
Brewing at the Edge: How Sailors Grave Tells the Story of...
The story of Sailors Grave Brewing in Marlo, East Gippsland - where craft beer, local ingredients, and coastal storytelling come together for a strong sense of place.