From Image to Evidence: How Places Are Being Evaluated and Perceived...
How are places being judged in 2026? Explore global views on shifts in evaluation, trust, perception, and the growing role of evidence, experience, and governance.
The Key Trends Shaping Place Branding in 2026: From Promotion to...
What will define place branding in 2026? Global experts share their views on key trends shaping cities, regions, and nations. From promotion to proof and lived experience.
Stability as the New Currency: IMD World Talent Ranking Highlights Shift...
Editorial briefing on what the IMD World Talent Ranking 2025 means for country brand performance and talent attractiveness positioning.
Cultural Interoperability: How Place Branding Evolves in a Social-First World
Place branding is no longer broadcast-led. Cultural interoperability explains how places stay relevant in a social-first, AI-mediated world. Contribution by Sara Seif Ibrahim.
The US in Decline as Hard Power Returns — Brand Finance...
Despite its top rank in the Brand Finance Global Soft Power Index 2026, the US posts the steepest decline, signalling a shift in global trust and reputation.
What Latest Global Power City Index Reveals About Urban Competitiveness
Editorial briefing on what the latest (2025) Global Power Cities Index means for urban competitiveness and city brand leadership.