How Sustainability Impacts Soft Power and Nation Brands – Presentation
Panel presentation on how sustainability impacts soft power and nation brands - Brand Finance GLobal Soft Power Summit 2022, London, UK.
2022 Place Branding Trends and Priorities – Podcast Ep. 12
What topics will occupy place brand developers and managers this year? What trends to watch out for? Find out in this new episode of the Place Brand Leaders podcast.
Global Soft Power Summit 2022 by Brand Finance – Event Invitation
Join leading practitioners and researchers of soft power at Brand Finance's Global Soft Power Summit 2022. A get together to discuss the next iteration of the Global Soft Power Index, and to debate the role of soft power at a time when hard power is looming large.
Building Brands: What Really Matters
It's good to see more and more books dedicated to the art of building and maintaining strong place brands. Some are academic, others brutally...
How Sustainability Impacts Place Branding – And Vice Versa
Sustainability and place branding: how do the two fit together? Panel of place brand makers and shapers has answers.
How Media Portrayal of Places Influences Branding Strategy
How places which have been ridiculed or made fun of, for example in the media or film (think Borat movie) have found a way to "own the joke" and use it to their benefit.