Stuart Speirs on how events can positively impact the place branding efforts of a city or country - with examples from Australia.

Place branding 2022: Which trends and topics will keep place brand developers and managers busy this year? Expert panel answers.

A skilled workforce is always sought-after. Countries, regions and cities that aspire to lead the way compete with each other to attract top talent....

Martin Vincenz shares his thoughts on Destination Graubuenden in Eastern Switzerland - how it has been impacted by the coronavirus pandemic, the trend towards sustainable development - and the region's destination marketing priorities.

TPBO Expert panel shares why and how to measure place branding success beyond economic factors such as wealth creation or economic growth.

How narrative and storytelling impact the social and economic development of places: expert views