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Edwin Schmidheiny interview

Edwin Schmidheiny on International Branding

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Edwin Schmidheiny of Accent Brand Consultants in Switzerland, on the meaning and purpose of brands and the differences and similarities between place branding and commercial branding.
brand america 2021

Is America Back Again? Rebuilding Brand America

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Is America back again and how have recent political changes impacted Brand America? A guest commentary by Hjörtur Smárason.
Place branding academy launched

Place Branding Academy is Finally Here!

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Launched: Place Branding Academy by the International Place Branding Association. Combining expertise from academia and practice, involving leading specialists around the world and offered by an institution which can issue a credible certificate upon completion of place branding online courses.
Nation branding post covid euronews debate

Getting Nation Branding Right Post-Covid – Euronews Debate

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Euronews TV channel had an interesting debate last week, on nation branding and the importance to get it right, especially as countries try to...
2021 trends priorities place branding

2021 Place Branding Trends and Priorities – Podcast Episode Five

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What's in store for place brand managers in 2021? Which challenges will we encounter and which opportunities are out there, waiting to be seized? Find out in this episode of the Place Brand Leaders podcast.
Place resilience climate mitigation reputation

How to Increase Place Resilience to Mitigate Climate Change Impacts and...

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Malcolm Allan on how places, in particular towns, cities and urban conurbations, can increase the resilience of their placemaking in the face of the existing and potential challenges of climate change.