How to measure the success of place branding programs - their effectiveness and impact? Our panel of experts has some good ideas, which I share with you in this podcast episode.

The keys to place branding success - based on insights shared by the TPBO panel of place identity and reputation experts.

Per Ekman of Tendensor in Sweden, on how he created the framework of Place Brand and Identity Management (PIM) in times of innovation and change.

Why do many place branding projects fail? In this shortcast I provide insights by the TPBO expert panel on the main reasons for place branding failure.

Constanza Cea shares how Chile is positioning its country brand(ing) towards clean energy and other aspects of sustainability, attracting new investment and global attention.

How useful is place branding? In this shortcase I share insights from the TPBO panel of experts on why investing in place branding is justified.