Azerbaijan wasn't well known and when people knew about it, their perceptions were often outdated. Brand consultancy Landor explains how its destination branding strategy helped to change this.

Is place branding useful? What are the benefits for cities, regions and countries? Our panel of place branding specialists explains.

Calin Hertioga of Interbrand consultancy explains the meaning of brands and how place branding can lead to successful, sustainable destinations.

How to make sense of global place rankings and perception surveys: panel of place brand specialists explains.

Harry Kosato in this interview discusses the reputation of places, country-of-origin brands and how he brought Japan to India.

How can place branding help to address the climate emergency - and how does a city's or country's stance towards dealing with climate change impact its reputation? Our expert panel has answers.