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Destination marketing pitfalls to avoid during pandemic

Destination Marketing: Which Pitfalls to Avoid When Promoting Tourism During the...

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Which pitfalls destination marketers and managers should avoid when promoting tourism during the coronavirus pandemic.
Barcelona good to live invest visit city report

Barcelona

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Barcelona: how attractive for visitors, investors, talent? How does it approach city branding and destination marketing? How does it fare in global benchmarking studies? Special report.
Place brand trigger explained

Place Brand Trigger Explained – TPBO Strategy Innovation Lab

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Piotr Lutek of Synergia place marketing agency in Lublin, Poland, introduces us to the Place Brand Trigger approach to place branding.
Moa Björnson interview

Moa Björnson on How to Attract Talent to a Remote Archipelago:...

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Moa Björnson shares how the archipelago of Træna in Norway is attracting entrepreneurs and talent - and a good deal of attention - through its innovative place branding initiatives.
How dmos can encourage responsible travel

Destination Sustainability: How to Influence Visitor Behaviour and Encourage Responsible Travel

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How destination managers and marketers can influence visitor behaviour and encourage responsible travel, as part of their effort to promote sustainable tourism and destination sustainability.
Peter_Knapp_Interview_Landor

Peter Knapp on the Key to Success for Destination and Country...

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Peter Knapp, Chairman and Chief Creative Officer at Landor, considers the key drivers for success as we enter a post-Covid experience of travel.