Why Climate Resilience Is Now Key for Place Branding Success: Malcolm Allan

Calls for factoring in climate change and sustainability in recovery strategies post COVID-19 are everywhere, and certainly too loud to be ignored. But what does climate resilience and sustainable development have to do with place branding?

Leading placemaking practitioner and advisor, Malcolm Allan – President of Bloom Consulting – shares his thoughts on this pressing issue in the latest episode of Aleks Vladimirov’s podcast, Adapt Inc. Places.

Listen to the conversation here

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Malcolm Allan, Bloom ConsultingAbout Malcolm Allan

Malcolm Allan (interview) is the President of Bloom Consulting, a leading country, region and city brand strategy consultancy based in Madrid, Lisbon and London. He has qualifications in town planning and civic design and development economics, has worked in the UK for both central and local governments, and as a private consultant.

Malcolm founded Placebrands with Simon Anholt in 2002, the first dedicated place brand agency in Europe, where he was Managing Director until 2006. He has written extensively on place brand strategy for The Place Brand Observer and for City Nation Place, where he is a regular speaker at its annual Global Conference in London.

Malcolm is a long-time member of TPBO’s global panel of place brand specialists.

Aleks VladimirovAbout the Adapt Inc. Places podcast

The Adapt Inc. Places podcast is hosted by Aleks Vladimirov, a user experience researcher with Gapgemini and PhD candidate at The Manchester Metropolitan University in the UK.

Through the podcast Aleks reaches out to others interested in his area of UX research and to understand how people make place-related decisions.

You have a digital presence and want to better understand how users of your digital services make decisions? Get in touch with Aleks through his website, AdaptInc.co.uk.

You like podcasts? Visit our selection of podcasts for place developers, managers and marketers.

Want to propose a topic, be part of a future conversation or have a podcast which you think would be of interest to the TPBO community? Please email Florian.


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