Urban strategist Abdulrhman Alsayel explores how Riyadh is shaping its identity—balancing bold development with everyday urban experience.

Hicham Echattabi reflects on the challenges and opportunities of territorial marketing and place branding in Morocco and Northern Africa.

Summary of latest research on place branding and public diplomacy focusing on the human element in the age of artificial intelligence (AI).

Yasmine Alaoui on how identity, citizen ownership and everyday life are reshaping territorial marketing in Morocco—and across Africa.

UPF doctoral candidate, Elisenda Aguilera Cora, shares insights into the Sustainable Development Goals in Place Branding Research.

Interview with Michaëlla Rugwizangoga on how African nations like Rwanda are redefining themselves and shaping the future of place branding.