Todd Babiak of the Story Engine in this interview illustrates how storytelling can lead to meaningful and successful place branding, and how local communities can benefit from it by feeling more connected and empowered.

Imaginative Communities: Admired Cities, Regions and Countries - the title and topic of the latest book by Robert Govers. A real eye-opener and must read for anyone interested in communities, reputation building and "place branding", illustrating and exemplifying what this is really about.

Marta Hereźniak in this interview discusses place brand effectiveness measurement, stakeholder engagement, place brand identity and city branding in Central and Eastern Europe.

The Tourism Sentiment Index explained - Rodney Payne, CEO of Destination Think! marketing consultancy, tells us how the index works and which have been the key findings in the first, 2019 edition.

Adam Mikolajcyk of the Best Place Institute in Poland shares his thoughts on the country's nation brand and the current state of city branding practices in Central and Eastern Europe.

How to create a place brand communications strategy? A question every city or country branding professional has to tackle. We've put it to our panel of place brand specialists. Here's what they said.