For those of you not familiar with the International Place Branding Yearbook Series by Robert Govers and Frank Go (published by Palgrave Macmillan), we highly recommend the three books published so far. Not only because those books form part of our recommended place branding literature and list of essential reading, but because their focus on smart growth, sustainability, and managing reputational risk could not be more timely.
Place Branding Yearbook 2012: Managing Smart Growth and Sustainability
The third annual volume in the International Place Branding Yearbook series looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in global, national and local markets. This edition focuses on sustainability, smart growth and place branding.
It uses the definition of smart growth as the capability of, first, making appropriate judgments according to the relevant performance measures, which lie in the overlap of three factors: efficiency (doing things right), equity (doing the right things) and effectiveness (doing the right things right); and, second, to configure the variables appropriately i.e., to ‘getting it all together’ in a balanced-centric manner, a priority for future city branding
This volume provides various disciplinary perspectives for mapping ways to lead place branding toward the smart growth paradigm designed to build performance, guided by sustainable values, cultural identity and social inclusive strategies. This Yearbook also underlines the importance of cities not only as the source of around 80 per cent of carbon dioxide emissions, but importantly as ecologically rejuvenated brands.
The International Place Branding Yearbook 2012:
- Will improve the understanding of place branding not only as multi-actor and multi-sector, but increasingly as a multi-layered process;
- Provides a city typology affording the potential development path for defining brand value propositioning;
- Interprets the critiques about production and consumption entangled in place brands, including accusations questioning their usefulness and viability.
The International Place Branding Yearbook 2011 defines reputational risk as a consequence of the failure to manage other risks effectively. It provides a unique overview of place reputation indices, such as the Anholt–GfK Roper Nation Brands Index, Country RepTrak™, the FutureBrand Country Brand Index, the East West Nation Brand Perception Index, and the Global Peace Index.
The Yearbook also underscores the importance of culture and society and raises a central question: What happens when that deep felt connection between identity and landscape is ruptured? How do such ruptures affect people, as citizens, consumers and tourists?
The International Place Branding Yearbook 2011:
- Will improve understanding of the place branding phenomenon, through synthesis and drawing material together for practitioners, researchers and educators;
- Provides a ‘state-of-the art’ review of research through the lens of selected individual case studies;
- Interprets the challenges of reputational risk that place brands face, particularly through the exploration of the theme of perception methodology research and content analysis.
The International Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.
Each chapter is supported with examples of relevant place brands or specific perspectives. The book’s coverage of cases afford insights into trends and place branding techniques used in both industrialized and emerging markets.
You might also be interested in our list of recommended books on place branding.
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