Place Branding
A New Guide for Teaching Place Branding, and Why It Matters Now
Magdalena Florek and Efe Sevin have rebuilt their original TPBO how-to guide into a 120-page resource, published by IPBA for its tenth anniversary. A look at what's inside and why it matters.
Siw Andersen on How Oslo&Co Is Shaping the City’s International Position
Siw Andersen, CEO of Oslo&Co, on Oslo's waterfront transformation, what talent and investors look for, and how the city is taking ownership of its international story.
Indrė Laučienė on How Vilnius Competes for International Talent
Indrė Laučienė, Head of International House Vilnius, on attracting international talent, the perception gap around careers, and what cities owe beyond promotion.
Roberto Bruni on Place Marketing, Technology and the Future of Places
Roberto Bruni explores how technology, shared purpose and community participation can shape place branding while balancing innovation with local identity.
What Recent Academic Research Tells Us About Talent Attraction
What recent academic research reveals about attracting and retaining talent, and why talent attraction is increasingly a test of how well a place works.
Kobby Mensah on Ghana’s Next Chapter in Tourism and Place Positioning
Kobby Mensah discusses Ghana’s tourism positioning, investment, digitalisation and the need to broaden its international story beyond heritage and culture.