Place Branding

Aligning Place Branding with Global Values: Linking Sustainable Development with Local Identity and Place Reputation

Experts discuss the importance of UN Sustainable Development Goals in place branding, focusing on community identity and enhancing reputation.

How to Navigate Ethical Pitfalls in Place Branding

Expert panel shares key insights on ethical place branding: Emphasizing cultural understanding, genuine community impact, transparency, and stakeholder involvement.

Robert Govers

Meet Robert Govers, a renowned international place branding advisor and author, exploring his influential work on city, region, and country reputation, and his role in shaping place branding theory and practice.

Towards an Ethical Framework for Place Branding

Code of ethics for place branding: why do we need it and how could we develop it? Place Brand Leaders share their thoughts.

Insights and Highlights from City Nation Place Global 2023

Explore key insights from City Nation Place Global 2023 on place branding strategies, industry shifts, and award-winning campaigns.

Knowledge Update: The Latest in Place Branding, Sports, and Pandemic Diplomacy Research

Research insights on leveraging sports, cultural events, and pandemic diplomacy for effective place branding and public engagement.
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