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Place Branding

Todd Babiak on How Brand Tasmania Took Off: Its Development and Storytelling

Todd Babiak explains how Brand Tasmania took off by actively listening to the region's residents and businesses - leading to a strong place brand.

David Downs on the Next Chapter of the New Zealand Story

David Downs of New Zealand Story about the country's future plans, and how they aim to be at the forefront of sustainability, innovation and tourism.

How Gastronomy Impacts Place Branding

How important is the gastronomic offering of a place in attracting tourism and new residents looking to relocate? We offered our panel of place branding...

How Sustainability Impacts Place Branding – And Vice Versa

Sustainability and place branding: how do the two fit together? Panel of place brand makers and shapers has answers.

Stuart Speirs on the Power of Events and Place Branding in Australia

Stuart Speirs on how events can positively impact the place branding efforts of a city or country - with examples from Australia.

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