Latest:
  • Quo Vadis? Ioulia Elmatzoglou on Nation Branding and Brand EU
  • Place Branding 2021: Key Priorities and Trends to Watch
  • Onur Eryüce on How City Diplomacy is Helping Izmir Build its Global Influence and Soft Power
  • Fred Kent on Innovative Placemaking, Public Spaces and Community Well-Being
  • Why Switzerland? Patrik Wermelinger on Investment Promotion and How the Country Became World’s Leading Innovation Location

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Place Branding

Expert Advice 

Place Branding 2021: Key Priorities and Trends to Watch

15 January 202118 January 2021 The Editorial Team City Branding, destination marketing, panel, Place Branding, premium access, sustainable development, sustainable tourism, Talent Attraction

Place branding 2021: which topicsm, trends and priorities should place brand managers look out for as we approach recovery from COVID-19? World’s leading place reputation and community identity experts share their thoughts.

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Expert Advice How-To Guides Podcast 

What Is Place Brand Management? In Conversation with Martin Boisen

3 December 20204 December 2020 The Editorial Team brand management, place brand theory, Place Branding, strategy

What exactly is place branding – or perhaps better – place brand management all about? We asked Martin Boisen in this fourth episode of the Place Brand Leaders Podcast.

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What inspires place branding pros
Expert Advice Observations 

What Inspires Place Branding Professionals? Stories of Persons, Locations and Conversations

10 November 202019 November 2020 The Editorial Team panel, Place Branding, premium access

Which persons, locations or conversations have inspired leading place branding professionals over the years? TPBO panel shares unique moments and encounters.

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Expert Advice 

What Is the Biggest Place Branding Mistake You Have Ever Made?

27 October 20205 January 2021 The Editorial Team panel, Place Branding, premium access

Leading place branding specialists share what mistakes they committed when developing or implementing place brand strategies. Pitfalls to avoid.

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Expert Advice 

How Covid-19 Will Change Place Branding Priorities for Cities and Countries

6 October 202012 November 2020 The Editorial Team City Branding, corona pandemic, Destination Branding, destination marketing, panel, Place Brand Image, Place Branding, strategy

How the branding of cities and countries after Covid-19 will differ from before the pandemic: expert panel outlines new place branding priorities and strategies.

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Just published

  • Quo Vadis? Ioulia Elmatzoglou on Nation Branding and Brand EU
  • Place Branding 2021: Key Priorities and Trends to Watch
  • Onur Eryüce on How City Diplomacy is Helping Izmir Build its Global Influence and Soft Power

What they say

"The Place Brand Observer is a unique organisation based in Switzerland, one of the world’s most respected countries that is taking a scientific and considered view of nation branding and soft power. As such, its efforts have to be applauded."

David Haigh, CEO of Brand Finance

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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

And we share latest thinking and strategies on economic development, sustainability, talent attraction, placemaking, place branding and public diplomacy.

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