Todd Babiak explains how Brand Tasmania took off by actively listening to the region's residents and businesses - leading to a strong place brand.
David Downs of New Zealand Story about the country's future plans, and how they aim to be at the forefront of sustainability, innovation and tourism.
Sustainability and place branding: how do the two fit together? Panel of place brand makers and shapers has answers.
Stuart Speirs on how events can positively impact the place branding efforts of a city or country - with examples from Australia.