Latest:

Daniel Valverde on Costa Rica’s Country Branding Strategy During COVID and the Power of Sustainability as Place Brand Narrative
What Is the Biggest Place Branding Mistake You Have Ever Made?
Climate Emergency: What Place Branders Can Do Right Now
How Can Place Branding Deal With the Climate Emergency? Place Brand Leaders Podcast Episode Three
How Covid-19 Will Change Place Branding Priorities for Cities and Countries

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Place Branding

What Is the Biggest Place Branding Mistake You Have Ever Made?

27 October 202026 October 2020 The Editorial Team 0 Comments panel, Place Branding

Leading place branding specialists share what mistakes they committed when developing or implementing place brand strategies. Pitfalls to avoid.

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How Covid-19 Will Change Place Branding Priorities for Cities and Countries

6 October 202026 October 2020 The Editorial Team City Branding, corona pandemic, Destination Branding, destination marketing, panel, Place Brand Image, Place Branding, premium access, strategy

How the branding of cities and countries after Covid-19 will differ from before the pandemic: expert panel outlines new place branding priorities and strategies.

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Interviews Research Insights

Emma Björner on the Importance of Stakeholder Inclusion for Sustainable Tourism and Place Branding

17 September 20205 October 2020 The Editorial Team Asia, China, City Branding, destination, Europe, place brand researchers, Place Branding, placemaking, premium access, sustainable tourism, Sweden

Emma Björner shares her insights on city branding practices in China and how to involve relevant stakeholders meaningfully into place branding and sustainable tourism initiatives.

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Case Studies Interviews

Moa Björnson on How to Attract Talent to a Remote Archipelago: Example Træna in Norway

23 July 202021 July 2020 The Editorial Team Economic Development, Europe, livability, Norway, Place Branding, Place Marketing, premium access, Regional Branding, Scandinavia

Moa Björnson shares how the archipelago of Træna in Norway is attracting entrepreneurs and talent – and a good deal of attention – through its innovative place branding initiatives.

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Case Studies Interviews

Themba Khumalo on South Africa’s Destination Marketing Strategy and Response to the Corona Crisis

7 July 202017 July 2020 The Editorial Team Africa, Destination Branding, destination marketing, Place Branding, South Africa

Themba Khumalo on South African Tourism’s approach to destination marketing and how it addresses the coronavirus crisis.

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Daniel Valverde on Costa Rica’s Country Branding Strategy During COVID and the Power of Sustainability as Place Brand Narrative
What Is the Biggest Place Branding Mistake You Have Ever Made?
Climate Emergency: What Place Branders Can Do Right Now

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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

And we share latest thinking and strategies on economic development, sustainability, talent attraction, placemaking, place branding and public diplomacy.

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