Around the World in 68 Days: Place Brands Through a Traveller’s Eyes
Buck Song Koh’s latest book, Around the World in 68 Days – Place Brands Through a Traveller’s Eyes: recommended reading by The Place Brand Observer.
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Place Branding
Bridging the Language Barrier: A Chinese Place Branding Literature Review from 1996 to 2018
How has place branding in China developed over the years? What can the rest of the world learn from China? Find out from Bowen Zhang in this research insight.
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Auckland: A City Branding Success Story from Aotearoa New Zealand
Winner of City Nation Place’s ‘Place Brand of the Year 2020’ award, every stage of building Auckland’s city brand is notable. In this interview, Shelley Watson, Head of Marketing and Clare Barker, Brand Manager at Auckland Unlimited explain how their award-winning city brand came into being.
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Brand New Zealand: Reputation Strengths and Positioning Opportunities
What does Brand New Zealand stand for today? Which associations come to your mind linked to New Zealand’s country brand positioning – and if you were in charge of Brand(ing) NZ, what would you do differently (if at all)? Experts answer.
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Nation Brand Builders: Book Review
Nation brand builders is the retrospective assessment of nation and place branding and its prospects for the future – by José Filipe Torres of Bloom Consulting, with a foreword by Malcolm Allan.
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