Winner of City Nation Place’s ‘Place Brand of the Year 2020’ award, every stage of building Auckland’s city brand is notable. In this interview, Shelley Watson, Head of Marketing and Clare Barker, Brand Manager at Auckland Unlimited explain how their award-winning city brand came into being.
Read more
What does Brand New Zealand stand for today? Which associations come to your mind linked to New Zealand’s country brand positioning – and if you were in charge of Brand(ing) NZ, what would you do differently (if at all)? Experts answer.
Read more
Nation brand builders is the retrospective assessment of nation and place branding and its prospects for the future – by José Filipe Torres of Bloom Consulting, with a foreword by Malcolm Allan.
Read more
Launched: Place Branding Academy by the International Place Branding Association. Combining expertise from academia and practice, involving leading specialists around the world and offered by an institution which can issue a credible certificate upon completion of place branding online courses.
Read more
What’s in store for place brand managers in 2021? Which challenges will we encounter and which opportunities are out there, waiting to be seized? Find out in this episode of the Place Brand Leaders podcast.
Read more