Place Branding
The Human Element in the Age of AI – Place Branding & Public Diplomacy Research Update
Summary of latest research on place branding and public diplomacy focusing on the human element in the age of artificial intelligence (AI).
Al Madinah
Explore how Al Madinah city in western Saudi Arabia, unites rich Islamic heritage with a vision for livability and sustainable growth.
Elisenda Aguilera Cora on the Sustainable Development Goals in Place Branding Research
UPF doctoral candidate, Elisenda Aguilera Cora, shares insights into the Sustainable Development Goals in Place Branding Research.
Mark de Greeff on City Marketing and the Art of Living Together in Den Bosch, Netherlands
Interview with Mark de Greeff on City Marketing, strong Place Brands and the Art of Living in Den Bosch, Netherlands.
Current State of Country Brands in Latin America: The Voice of the Protagonists
FutureBrand’s latest report captures the state of country brands across Latin America right now - in the eyes of its protagonists.
Jibril Salifu on Digital Storytelling, Citizen Engagement and Sport in Place Branding
Interview with Jibril Salifu on how media, digital communications and sport can shape place identity - with insights from Ghana and the UK.