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CATEGORY

Book Reviews

Our book reviews of latest publications on the branding and reputation of places: a carefully selected list of recommended reading for those in charge of city branding or marketing, destination marketing or management and those working with country brands and public diplomacy. Want to suggest a book for review? Please get in touch!

Book Reviews

Nation Branding in Europe – Book Review

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Nation branding in Europe: book edited by Joao Freire, with contributions from leading scholars sharing nation brand strategies from 12 European countries.
Book Reviews

Building Brands: What Really Matters

TPBO -
It's good to see more and more books dedicated to the art of building and maintaining strong place brands. Some are academic, others brutally...
Book Reviews

Marketing Countries, Places, and Place-associated Brands – Book Review

TPBO -
Nicolas Papadopoulos on the key insights shared in the new book, Marketing Countries, Places and Place-associated Brands: Identity and Image.
Book Reviews

Around the World in 68 Days: Place Brands Through a Traveller’s Eyes

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Buck Song Koh's latest book, Around the World in 68 Days - Place Brands Through a Traveller's Eyes: recommended reading by The Place Brand Observer.
Book Reviews

An Insider’s Guide to Place Branding – The Book

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How can we shape the identity and reputation of cities, regions and countries? An Insider's Guide to Place Branding sets out to answer this question.
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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