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CATEGORY

Book Reviews

Nation Branding in Europe – Book Review

Nation branding in Europe: book edited by Joao Freire, with contributions from leading scholars sharing nation brand strategies from 12 European countries.

Building Brands: What Really Matters

It's good to see more and more books dedicated to the art of building and maintaining strong place brands. Some are academic, others brutally...

Marketing Countries, Places, and Place-associated Brands – Book Review

Nicolas Papadopoulos on the key insights shared in the new book, Marketing Countries, Places and Place-associated Brands: Identity and Image.

Around the World in 68 Days: Place Brands Through a Traveller’s Eyes

Buck Song Koh's latest book, Around the World in 68 Days - Place Brands Through a Traveller's Eyes: recommended reading by The Place Brand Observer.

An Insider’s Guide to Place Branding – The Book

How can we shape the identity and reputation of cities, regions and countries? An Insider's Guide to Place Branding sets out to answer this question.

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