Marketing Countries, Places, and Place-associated Brands – Book Review
Nicolas Papadopoulos on the key insights shared in the new book, Marketing Countries, Places and Place-associated Brands: Identity and Image.
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Book Reviews
Our book reviews of latest publications on the branding and reputation of places: a carefully selected list of recommended reading for those in charge of city branding or marketing, destination marketing or management and those working with country brands and public diplomacy. Want to suggest a book for review? Please get in touch!
Around the World in 68 Days: Place Brands Through a Traveller’s Eyes
Buck Song Koh’s latest book, Around the World in 68 Days – Place Brands Through a Traveller’s Eyes: recommended reading by The Place Brand Observer.
Read moreAn Insider’s Guide to Place Branding – The Book
How can we shape the identity and reputation of cities, regions and countries? An Insider’s Guide to Place Branding sets out to answer this question.
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Nation Brand Builders: Book Review
Nation brand builders is the retrospective assessment of nation and place branding and its prospects for the future – by José Filipe Torres of Bloom Consulting, with a foreword by Malcolm Allan.
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Brand Singapore and Nation Branding Post-Covid-19: In Conversation with Buck Song Koh
Brand Singapore: what makes it stand out from its peers, and what will nation branding look like after the coronavirus pandemic? TPBO caught up with Buck Song Koh to find out.
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