Our book reviews of latest publications on the branding and reputation of places: a carefully selected list of recommended reading for those in charge of city branding or marketing, destination marketing or management and those working with country brands and public diplomacy. Want to suggest a book for review? Please get in touch!
Cecilia Cassinger, Andrea Lucarelli and Szilvia Gyimóthy introduce us to “The Nordic Wave in Place Branding” – a new book just published by Edward Elgar Publishing. Read what Nordic place branding is all about and how it differs from other approaches.
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Bill Baker in this Q&A shares his views on how the practice of place branding has evolved (or not) since he published his last book, and how his new book, Place Branding for Small Cities, Regions and Downtowns, helps community developers, managers and marketers get on with the tricky – and still often misunderstood – endeavor that is place branding.
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The Place Economy, Volume 2 – the long awaited second book of a series of three is now available. Andrew Hoyne in this interview shares how the art and practice of placemaking and place branding has changed since publishing The Place Economy number one.
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Barcelona as brand and the creation of its identity as community – the focus of a new book by Chelo
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Imaginative Communities: Admired Cities, Regions and Countries – the title and topic of the latest book by Robert Govers. A real eye-opener and must read for anyone interested in communities, reputation building and “place branding”, illustrating and exemplifying what this is really about.
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