Brand Barcelona: New Book on Creating a City Identity
Barcelona as brand and the creation of its identity as community – the focus of a new book by Chelo
Read more
Book Reviews
Our book reviews of latest publications on the branding and reputation of places: a carefully selected list of recommended reading for those in charge of city branding or marketing, destination marketing or management and those working with country brands and public diplomacy. Want to suggest a book for review? Please get in touch!
Imaginative Communities: How Cities, Regions and Countries Become Admired
Imaginative Communities: Admired Cities, Regions and Countries – the title and topic of the latest book by Robert Govers. A real eye-opener and must read for anyone interested in communities, reputation building and “place branding”, illustrating and exemplifying what this is really about.
Read more
Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity
Short Q&A with Candace White, one of the editors of the book Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity.
Read more
8 City Marketing Trends and Developments in 2017
City marketing practice is undergoing significant changes. Here eight trends in 2017, as suggested in the book titled Städte als Marken: Herausforderungen und Horizonte (Cities as Brands: Challenges and Perspectives).
Read more
Brand Singapore: Nation Branding After Lee Kuan Yew, In A Divisive World – Book Review
Review of Brand Singapore: Nation Branding after Lee Kuan Yew, in a Divisive World by Buck Song Koh. Essential reading for place branding professionals.
Read more