Around the World in 68 Days: Place Brands Through a Traveller’s Eyes
Buck Song Koh’s latest book, Around the World in 68 Days – Place Brands Through a Traveller’s Eyes: recommended reading by The Place Brand Observer.
Read more
Book Reviews
Our book reviews of latest publications on the branding and reputation of places: a carefully selected list of recommended reading for those in charge of city branding or marketing, destination marketing or management and those working with country brands and public diplomacy. Want to suggest a book for review? Please get in touch!
An Insider’s Guide to Place Branding – The Book
How can we shape the identity and reputation of cities, regions and countries? An Insider’s Guide to Place Branding sets out to answer this question.
Read more
Nation Brand Builders: Book Review
Nation brand builders is the retrospective assessment of nation and place branding and its prospects for the future – by José Filipe Torres of Bloom Consulting, with a foreword by Malcolm Allan.
Read more
Brand Singapore and Nation Branding Post-Covid-19: In Conversation with Buck Song Koh
Brand Singapore: what makes it stand out from its peers, and what will nation branding look like after the coronavirus pandemic? TPBO caught up with Buck Song Koh to find out.
Read more
The Good Country Equation by Simon Anholt: Why You Should Read This Book
The Good Country Equation: How We Can Repair the World in One Generation is the latest book by Simon Anholt. Here’s why you should read it.
Read more