Our book reviews of latest publications on the branding and reputation of places: a carefully selected list of recommended reading for those in charge of city branding or marketing, destination marketing or management and those working with country brands and public diplomacy. Want to suggest a book for review? Please get in touch!
Nation Branding in Europe – Book Review
Building Brands: What Really Matters
Marketing Countries, Places, and Place-associated Brands – Book Review
Around the World in 68 Days: Place Brands Through a Traveller’s Eyes
An Insider’s Guide to Place Branding – The Book