New Book by Bill Baker: Place Branding for Small Cities, Regions and Downtowns

Bill Baker in this Q&A shares his views on how the practice of place branding has evolved (or not) since he published his last book, and how his new book, Place Branding for Small Cities, Regions and Downtowns, helps community developers, managers and marketers get on with the tricky – and still often misunderstood – endeavor that is place branding.

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