Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity
Short Q&A with Candace White, one of the editors of the book Bridging Disciplinary Perspectives of Country Image, Reputation, Brand, and Identity.
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Book Reviews
Our book reviews of latest publications on the branding and reputation of places: a carefully selected list of recommended reading for those in charge of city branding or marketing, destination marketing or management and those working with country brands and public diplomacy. Want to suggest a book for review? Please get in touch!
8 City Marketing Trends and Developments in 2017
City marketing practice is undergoing significant changes. Here eight trends in 2017, as suggested in the book titled Städte als Marken: Herausforderungen und Horizonte (Cities as Brands: Challenges and Perspectives).
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Brand Singapore: Nation Branding After Lee Kuan Yew, In A Divisive World – Book Review
Review of Brand Singapore: Nation Branding after Lee Kuan Yew, in a Divisive World by Buck Song Koh. Essential reading for place branding professionals.
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Innovating Talent Attraction: A Practitioner’s Guide for Cities, Regions and Countries – Book Review
Review of ‘Innovating Talent Attraction: A Practitioner’s Guide for Cities, Regions and Countries’, by Nikolaj Lubanski, Marcus Andersson and Morten King-Gruber.
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Book Review: The Place Economy – Placemaking by Andrew Hoyne
Read our review of The Place Economy, 2016 book by Australian Andrew Hoyne on effective, sustainable placemaking. Essential reading for place branding pros.
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