Spotlight:Flanders
Across Europe, destinations are rethinking what sustainable leadership means. Flanders offers a clear example: a region that treats tourism and international convening as part of a wider civic system, built on coordination rather than scale.
Places to Watch
Editorial showcases developed in partnership with cities, regions, and countries.
Gold Coast
How Brand Gold Coast built a place brand from the inside out — a city defined not by its coastline, but by the culture its people created.
Gothenburg
How Gothenburg has made sustainability the default — from fossil-free transport and certified hotels to events as civic tools. Seven-time world leader in destination sustainability.
Flanders
How Flanders region In Belgium works as one coherent hosting ecosystem — where compact cities and a legacy-driven approach to conferences create lasting impact.
Greater Copenhagen Region
Discover how the Greater Copenhagen Region builds its global reputation on trust, quality of life, and cross-border collaboration between Denmark and southern Sweden.
Costa Rica
Costa Rica excels in country branding with a strong reputation for sustainability and innovation. Learn about its talent, fdi and tourism appeal.
Peloponnese
Discover how the Peloponnese connects myth, landscape, and innovation through a new place brand rooted in sustainability and local identity.
Venlo
Discover Venlo in the Netherlands — an entrepreneurial Euregion city with strong community spirit and cross-border energy.
Al Madinah
Explore how Al Madinah city in western Saudi Arabia, unites rich Islamic heritage with a vision for livability and sustainable growth.
Den Bosch
Discover Den Bosch: compact, creative, and welcoming. A city rooted in The Art of Living Together, where history and modern life connect.
West Sweden
Discover how Destination West Sweden is redefining sustainable travel through its award-winning “Stepping up Sustainability” initiative.
Royal Djurgården
Royal Djurgården unites 60+ attractions around a shared vision of sustainability, making it a model for collaborative place stewardship in Stockholm.
Durham Region
Discover how Durham Region, a 2025 Place Brand Impact Story Award finalist, has transformed from an automotive hub to the ‘Clean Energy Capital of Canada.’
Limerick
A 2025 Place Brand Impact Story Award finalist, Limerick’s bold transformation is driving investment, innovation, and cultural renewal. Explore how they do it.
Tilburg
Discover Tilburg, the Netherlands’ vibrant city of makers. A creative student city with a dynamic arts scene and ongoing urban development.
South Africa
Discover South Africa's investment opportunities, brand reputation and why it stands out as a destination for business, tourism, and living.
Central Coast
How the Central Coast is promoting sustainable tourism and community pride through its ‘Love Central Coast’ destination brand.
Flanders
How Flanders leads in sustainable tourism, rooted in a bold vision for regional development, destination branding and community wellbeing.
Lublin
Discover Lublin, Poland's vibrant city of culture and innovation. Explore its unique identity, economic growth, and strategic initiatives.