Region Observatory

Which regions are the most attractive for talent, investors or visitors? What do regions do to strengthen their identity and to nurture their image and reputation? What are the people like who make it happen?

Find answers to questions like those in our Region Observatory: a collection of insights, stories and reports linked to the performance of business regions, their investment and talent attraction strategies, regional branding initiatives, brand value and reputation.


Coming soon

For Pro’s: Expert Interviews and Strategies

Regional brand specialists share their story and insights. Find out about regional branding research and practice: the strategies and visions, the challenges and latest trends likely to affect the image, reputation and brand(ing) of business regions in particular.

For example, find out how the Algarve region in Portugal approaches its sustainable development, or how the Oslo Region works with various stakeholders to strengthen and promote its brand positioning.

Latest on regions:

Here the list of all stories on the branding and positioning of regions.

How can we help?

You represent a region and would like to share your achievements and story as a community united by a shared identity and brand strategy? We’d love to hear from you.

You are charged with the tricky task of region branding and have specific questions you’d like answers to? Contact us now!