Investment Attraction
How to attract investment to your city, region or country? Next to talent attraction, investment attraction is one of the “hottest” topics which place branding and -marketing teams deal with. Here our latest investment attraction nsights and examples of fdi strategies.
His Excellency Eng. Fahad Albuliheshi on Al Madinah’s Vision for the Future
His Excellency Eng. Fahad Albuliheshi on Al Madinah’s vision of the future: a sacred city redefining livability, innovation and human-centered co-existence.
FDI’s Missing KPI: Why Reputation Deserves a Seat at the Table
Most IPAs focus on outcomes, but ignore reputation. Here's why perception metrics must be part of your FDI strategy—and how the GROW model can help.
Durham Region
Discover how Durham Region, a 2025 Place Brand Impact Story Award finalist, has transformed from an automotive hub to the ‘Clean Energy Capital of Canada.’
C Studios – Company Profile
Meet C Studios by OCO Global and DCI - Experts in investment promotion, talent attraction, and trade marketing strategies.
Sirpa Tsimal on Switzerland’s Approach to FDI and the Power of Innovation
Sirpa Tsimal of Switzerland Global Enterprise on the future of IPA's and how innovation can help to attract foreign direct investment and talent.
Switzerland
Why choose Switzerland as place to live, work or invest in? In this report we introduce you to the country's vision, ambitions and its brand strengths.