Investment Attraction
How to attract investment to your city, region or country? Next to talent attraction, investment attraction is one of the “hottest” topics which place branding and -marketing teams deal with. Here our latest investment attraction nsights and examples of fdi strategies.
IMD World Competitiveness Yearbook 2026: Governance Is Now the Competitive Edge
The 2026 IMD World Competitiveness Yearbook makes one finding unmistakably clear: the economies at the top are no longer simply the wealthiest or the most innovative. They are the ones with institutions that work.
Adriana Acosta on Costa Rica’s Strategy to Attract Sustainable, High-Value Investment
Interview with Adriana Acosta of PROCOMER, on Costa Rica’s strategy to attract sustainable, high-value investment.
Thamer Alshaikh on Khobar’s Vision for a Livable and Authentic Coastal City
Thamer Alshaikh shares his thoughts on the development and rebranding of Khobar city in Saudi Arabia, Middle East.
His Excellency Eng. Fahad Albuliheshi on Al Madinah’s Vision for the Future
His Excellency Eng. Fahad Albuliheshi on Al Madinah’s vision of the future: a sacred city redefining livability, innovation and human-centered co-existence.
FDI’s Missing KPI: Why Reputation Deserves a Seat at the Table
Most IPAs focus on outcomes, but ignore reputation. Here's why perception metrics must be part of your FDI strategy—and how the GROW model can help.
Durham Region
Discover how Durham Region, a 2025 Place Brand Impact Story Award finalist, has transformed from an automotive hub to the ‘Clean Energy Capital of Canada.’